September 2006
75 Piedmont Avenue LLC, Atlanta, GA
2006 Project Innovations recipient, submitted by Gensler
| | 14 Crosby Drive, Bedford, MA | | 33 Hayden Avenue Lobby Renovation, Lexington, MA | | 75 Piedmont Avenue LLC, Atlanta, GA | | 300 Wyandotte, an HOK Sport companies headquarters building, Kansas City, MO | | Advocate Good Shepherd Hospital Cardiac Care Center, Barrington, IL | | CDER Office Building 1, FDA Consolidation Project, White Oak, MD | | The Coyle Co., Boston, MA | | CreekBridge Village, Salinas, CA | | Hauptman-Woodward Institute, Structural Biology Research Center, Buffalo, NY | | Inter-Industry Conference of Auto Collision Repair World Headquarters, Hoffman Estates, IL | | Kaiser Downey MOB 1, Downey, CA | | Monte Carlo Resort & Casino, Las Vegas, NV | | Montgomery County Commissioners Performance Contract, Dayton, OH | | Scranton Information Service Center (SISC), Scranton, PA | | Star Software, Warner Robins, GA | | UW Cancer Center at Johnson Creek, Johnson Creek, WI | | Whitehall Ferry Terminal, New York, NY | | The Wisconsin Heart Hospital, Wauwatosa, WI |
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Submitting Company
Gensler, Atlanta, GA Project Team
(not all-inclusive)
UrbanAmerica LP, owner;
Gensler, architect/designer;
Humphries and Co., general contractor;
Atlanta Art Services, creator/installer of timeline art wall. Project Specifics
Building type/use: Commercial office
Square footage: 1,891 square feet
Project cost: Mid-$300,000 (construction)
Project completion: October 2005 Product Suppliers
(not all-inclusive) - Armstrong
- Benjamin Moore & Co.
- Carnegie Fabrics
- DORMA
- Interface Inc.
- Litecontrol
- Maharam
- Rockwood
- Scuffmaster
- Zumtobel
UrbanAmerica collaborated with Gensler to renovate the entire ground floor of 75 Piedmont Avenue, an office building that is deeply rooted in Atlanta’s historic African-American business community of Sweet Auburn. The lobby renovation consisted of new ceramic tile floors, wood paneling, fabric panels, drywall ceilings with light soffits, a security desk, a new exterior storefront, a timeline art wall, a backlit historic photograph mural cased with wood paneling, and decorative lighting. Special Design Feature
To create a lasting visual impression from multiple perspectives, a single photo was enlarged and divided (via wood panels) to become one of the primary elements of the lobby. The sepia tone of the photographs and warm wood tones of the paneling give the backlit mural a historic feel, while the size of imagery conveys the importance of the founders’ courage and vision. Design/Construction Challenge
As with any second-generation tenant space or lobby, unknown conditions surfaced throughout the project. In the case of 75 Piedmont (which was built in the 1960s), almost all of the building’s systems did not meet today’s modern standards. Old systems were brought to building code standards without affecting the architect’s design intent.
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