Originally published in Interiors & Sources

09/01/2010

Moments of Luxury

Tapped to design the first Neiman Marcus in the Pacific Northwest, Charles Sparks + Company dug deep and created an ultimate shopping experience.

 
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    Located in The Bravern, an upscale shopping center in Bellevue, WA, the design of the new 126,300-square-foot Neiman Marcus instantly communicates a commitment to luxury and quality. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_Neiman_2.jpg

    Located in The Bravern, an upscale shopping center in Bellevue, WA, the design of the new 126,300-square-foot Neiman Marcus instantly communicates a commitment to luxury and quality. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_Neiman_3.jpg

    The design team coordinated with Neiman Marcus staff to develop strategic locations for visual strike points and presentations. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_Neiman_4.jpg

    The concept for the store promotes a feeling of openness, simplicity and modernism. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_Neiman_5.jpg

    Custom decorative pendants were used in several places to punctuate the “moment of luxury.” View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_Neiman_6.jpg

    Bold reveals with adjustable track lighting break up the expansive ceilings; raw concrete columns further enhance the “loft” look of the space. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_Neiman_7.jpg

    The Mariposa restaurant contains a polished plaster accent wall; curved screen walls with a random stick motif provide a unique aesthetic. View larger

The Westchester, IL-based Charles Sparks + Co., a retail design, planning, and communications consultancy, was hired to bring the vision of modern luxury to a vibrant urban destination. The result instantly communicates a commitment to luxury and quality while also reinvigorating the sense of bold contemporary style long associated with Neiman Marcus.

Roughly 126,300 square feet, the new three-level store was a natural fit for The Bravern—a 300,000-square-foot shopping center inspired by European villages, and an integral part of a mixed-use urban complex that covers five acres in the high-tech suburb of Bellevue, WA.

VISUAL MERCHANDISING
The Sparks team coordinated with Neiman's visual planning staff to develop strategic locations for visual strike points and presentations.

The concept for this store lies in promoting a feeling of openness, simplicity and modernism. The design is not fussy, as clean lines and clarity of space defines the overall look. A playful use of color and contrasting materials are strategically integrated so that customers are led from point to point and introduced to an element of surprise. The concept terminology developed to describe these places of emphasis was "moments of luxury."

The Cosmetics department tests a new open sell concept. Glass screens, lighter furniture (like showcases on legs), makeup artist stations and open fixturing create a floating shop in the middle of the sales floor.

Vitrines and showcases are set at multiple heights and create a more animated visual horizon in Precious Jewels and Designer Jewelry. Floor to ceiling metal, wood and glass screens enhance visual presentation, while customer seating defines the entry to the gallery of jewelry.

LIGHTING
Custom decorative pendant lighting was used in several places. Precious Jewels utilizes a hand-blown glass ball design cascading from the ceiling to punctuate the "moment of luxury." In Cosmetics, an illuminated drum was created to define the "play station" makeup area, and in Men's Fitting, a design of glowing frosted glass discs accent the lounge area.

The lighting in Contemporary Sportswear uses bold ceiling reveals along with adjustable track lights to break up the expansive ceilings. The black slots and raw concrete columns enhance the "loft" look of the department.

Lighting over the curved booth seating in the Mariposa restaurant features a natural stick pattern cut from a bronze shroud softly lit from behind.

FINISHES
The materials palette includes warm light tones, glass screens to promote translucency of space, and the highest quality wood and metal finishes throughout. Lush textures and earth tone hues punctuate key focal areas.

The Mariposa restaurant utilizes an accent wall of polished plaster and curved screen walls with a random stick motif to control views.

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com

 
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