Originally published in Interiors & Sources

09/01/2010

Breaking the Mold

A new Starbucks in Seattle breaks the typical franchise approach to retail design and serves up a healthy serving of sustainability in every visit.

 
  • /Portals/3/images/magazine/0910/I_0910_Web_PE_RoyStreet_1.jpg

    Roy Street Coffee & Tea is the second Starbucks location to open as part of the USGBC’s LEED Volume Certification pilot program. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_RoyStreet_2.jpg

    This is not your typical Starbucks store—designers were encouraged to think outside the box and create a sustainable space that blends into its community. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_RoyStreet_3.jpg

    The store design draws inspiration from the surrounding performing arts culture, and more than half of the furnishings in the store have been salvaged or reused. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_RoyStreet_4.jpg

    Front doors that once appeared on a movie set were salvaged. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_RoyStreet_5.jpg

    Salvaged barn wood warms up the walls. View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_PE_RoyStreet_6.jpg

    Hardwood flooring from another Starbucks location clads a bar with a recycled top. View larger

Just about anyone who's stepped into a local Starbucks store (or even heard of the brand) is probably aware of the company's commitment to fair trade practices with its coffee suppliers in developing countries around the world. Indeed, it may be one of the most prominent reasons for Starbucks' astonishing growth and success over the years.

What some may not know, however, is that its corporate social responsibility runs deeper than purchasing beans from organic farms and paying laborers in developing countries a fair wage—it also extends to the environment from which the company harvests its crops, and now, to the stores in which people enjoy its products.

A brimming example of the company's environmental commitment can be seen in the newly designed Roy Street Coffee & Tea in Seattle, which is currently registered for LEED® (Leadership in Energy and Environmental Design) certification, and is the second Starbucks to open as part of the U.S. Green Building Council's LEED Volume Certification pilot program. Over the next six months, Starbucks will build or renovate a minimum of 10 pilot stores in six different bioregions around the world. This effort will help the company reach its goal of achieving LEED certification for all new company-owned stores worldwide, beginning in late 2010.

The new Roy Street location draws design inspiration from the surrounding performing arts culture and features locally sourced, reused and recycled materials that are one-of-a-kind. What immediately strikes you about Roy Street is that it is not an out-of-the box design that you might expect from a massive corporate chain. Rather, under the direction of CEO Howard Schultz, Starbucks encouraged its store designers to break the mold of its traditional chain outlets and create a retail space that blends into the community it serves.

According to an official Starbucks release, "Roy Street Coffee & Tea gives customers new opportunities for discovery, a high level of interaction, and a deep connection to the local community." For example, in addition to enjoying their favorite latte, customers can also experience regular film screenings, musical performances, literary readings, and student art exhibitions. Additionally, private and semi-private spaces are available throughout the store for work and social meetings.

More than half the furnishings in the Roy Street store are reused. Salvaged doors refinished by local artists welcome customers while residential molding and wooden shipping crates add visual interest as a wall treatment. Hardwood flooring from a Starbucks headquarters clads a bar topped with reclaimed stone. A sliding door made from a warehouse window serves as a partition for a private room, and antique furniture used throughout the space is inviting while salvaged barn wood warms up the walls.

Other locally sourced, reused and recycled elements include:

  • Front doors that were salvaged (and once appeared on a movie set)
  • Wood materials locally sourced and repurposed from architectural salvage yards, an area barn, shipping crates, a wind-fallen tree, and timber from the previous space
  • Much of the furniture was sourced from local vintage antique stores, and was refinished and repurposed, including reupholstered soft seating retired from other Starbucks locations
  • Many of the light fixtures were created by local artists; others were found in area salvage shops and rewired or refinished
  • The bar was built using slate from nearby Garfield High School and steel from a local shipyard
  • The steel table was found in a metal shop; one large wooden table was crafted using wood decking from an old ship
  • Many of the building elements contain recycled material, including the insulation which was made from a combination of rapidly renewable materials and post-consumer recycled glass
  • Low-flow faucets and toilets reduce water use by 30 percent
  • LED lamps reduce lighting energy use by 45 percent
  • Low or no VOC paints, finishes and adhesives were used throughout the space

The end result is a beautifully eclectic, locally-inspired space that invites customers to relax with their favorite cup of coffee—and a clear conscience.

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

 

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

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