Originally published in Interiors & Sources

09/01/2010

Watches of Switzerland by Callison

International architecture and design firm Callison recently provided A&D services for the development of a new store prototype which was driven by the desire to have the retail environment appropriately reflect the level of luxury associated with Watches of Switzerland's products and service.

 
  • /Portals/3/images/magazine/0910/I_0910_Web_OTH_1.jpg

    View larger

  • /Portals/3/images/magazine/0910/I_0910_Web_OTH_2.jpg

    View larger

For almost a century, Watches of Switzerland has devoted itself to selling an exclusive selection of luxury timepieces.

International architecture and design firm Callison recently provided A&D services for the development of a new store prototype which was driven by the desire to have the retail environment appropriately reflect the level of luxury associated with Watches of Switzerland's products and service. The clean, contemporary lines of the design are softened through the use of rich, sophisticated materials to create a warm, inviting experience.

"We were inspired by the owner's desire to approach watch retailing in a completely different way. We focused on luxurious materials and residential detailing to create an ambiance that resonated with the mostly male clientele," explains Steven Derwoed, director at Callison. "From a functional point of view, we re-imagined the selling experience as one that occurs side by side as opposed to over the counter. By focusing on front loaded showcases with adjacent vitrine presentation we were able to increase functional selling space by more than 30 percent."

The new location will open in Manchester in October 2010. For more information, go to www.callison.com.

 


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.

Yaskawa drives offer quality performance for air handlers and cooling towers on the roof to secondary chilled water pumps in the basement

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.

Yaskawa drives offer quality performance for air handlers and cooling towers on the roof to secondary chilled water pumps in the basement

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.


 
comments powered by Disqus

Related Products

Sponsored Links