CHICAGO – Merchandise Mart Properties (MMPI) is excited to announce that Zuo Modern is opening a showroom on the 17th floor of the Design Center™ at The Merchandise Mart just in time for the ICFA July Preview Show starting July 12. Located in Suite 1762, Zuo Modern spans almost 1800 square feet and will feature the brand’s cutting-edge designs.
“Zuo Modern Inc. is very excited to open a showroom in Chicago’s Merchandise Mart,” says Jon Usvathongkul, vice president of marketing, Zuo Modern Inc. “Having a permanent showroom at The Merchandise Mart will make our line more visible to the industry during the Casual Market and to the day-to-day traffic in the building.”
The International Casual Furniture & Accessories Market is a four-day trade show, running Sept. 12-15, that provides retailers with an outlet to find all things related to outdoor and casual living. Featuring the latest products and trends in the industry, the Casual Market averages approximately 350 temporary exhibitors and permanent showrooms totaling approximately 350,000 square feet of overall exhibit in The Merchandise Mart.
Zuo Modern’s mission is to create a brand that customers can rely on bringing cutting-edge design, strong value, varied distribution and excellent service. The Zuo name has become synonymous with affordable, cool, a true world-wide brand. In 2011, they created distinctive product lines with Zuo Modern Furniture, Zuo Outdoor, and Zuo Accents to give more breadth and depth to their product offerings. The goal is to provide a total design space experience for all of their customers, residential or commercial. One-stop shopping that is culminated under one brand name and one great look. Now, Zuo will have office and distribution points in six cities spread over four countries. This expansion represents another directive to make Zuo a brand that customers can count on.
Due to increased consumer demand for outdoor rooms and casual furnishings and accessories, MMPI has been expanding its casual industry at the Design Center at The Merchandise Mart over the years. Zuo Modern is one of several exciting additions happening in 2011.
For more information on The Design Center™ at The Merchandise Mart, visit http://www.merchandisemartdesigncenter.com/.
For more information on the International Casual Furniture and Accessories Market™, visit www.casualmarket.com.