Originally published in Interiors & Sources

07/15/2011

Silestone Video Wins Golden Lion Award at Cannes Lions International Film Festival

 
Silestone Video Wins Golden Lion Award at Cannes Lions International Film Festival

Alex Roman, the digital animator of "Silestone, Above Everything Else," with the Golden Lion Award.

NEW YORK CITY—Cosentino, a leading distributor of quartz surfaces and other natural stones, recently received a Golden Lion Award at the Cannes International Festival of Creativity for its video “Silestone, Above Everything Else.” The creator of the advertisement, Spanish digital animator Alex Román, attended the Cannes Festival Award ceremony and accepted the award, which was honored in the Film Craft category.

The minute-long video showcases an innovative vision of the world of the kitchen and above all, of Silestone worktops, through the impeccable use of animation and surrealism. Román expertly fused images, sounds and superb digital effects to enhance the unique properties and characteristics of Silestone surfaces and their quartz origin. The completely digital video showcases the Silestone brand in an entirely new way.

“We are very happy to have been awarded such a recognition,” says Damian Granados, head of image and branding of the Cosentino Group. “This award does not only mean that the Silestone brand has consolidated its strength on a worldwide level, but also shows that Silestone is at the forefront of creativity and innovation in advertising. Alex Román has shown a talent that is out of this world.”

The successful and impressive work carried out by Román in his earlier project, “The Third and The Seventh” captivated the Cosentino team from the beginning, and recruit Román for this project.

The Cannes Lion International Festival of Creativity Awards are the most prestigious international advertising awards, with more than 24,000 participants. The festival is the world’s only truly global meeting place for publicists and professionals in the communications industry.

Watch “Silestone, Above Everything Else” below:

 

Silestone -- 'Above Everything Else' from Alex Roman on Vimeo.

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.

Yaskawa drives offer quality performance for air handlers and cooling towers on the roof to secondary chilled water pumps in the basement

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.


 
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