Originally published in Interiors & Sources

09/27/2011

The Evolution of Stone

I&S gets an exclusive look inside Cosentino’s Almeria headquarters and takes stock of the company’s future

By Adam Moore

 
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    Outside of Cosentino's rapidly expanding headquarters in Almeria, Spain. View larger

    The Evolution of Stone
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    A striking display of marble in the lobby of Cosentino's headquarters, taken from the company's nearby quarries. View larger

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    Doradus, part of Cosentino's new Nebula series of Silestone colors, features gold veins for a rich, deep appearance. View larger

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    A look at Lyra, one of six colors introduced in the Nebula series. The series utilizes new color technologies to create a more natural depth and movement in the colors. View larger

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    Silestone will make its move into the bathroom in early 2012, with a range of seamless shower pans, available in the full range of Silestone colors. View larger

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    This Silestone shower pan features an integrated drain and anti-slip zones. Other custom options, such as benches and mirror frames, will also be possible. View larger

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    A variety of unique and unconventional anti-slip designs will be available in Cosentino's Silestone shower pans, all for the same price of tile or ceramic options. View larger

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    Cosentino's Integrity sinks are made of one piece of Silestone, and are ideal for designers looking to create a monolithic look in the kitchen or bathroom. View larger

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    Silestone Premium is a new offering from Cosentino, available in four different colors. The line includes metallic silica to give the surfaces the shine of metal, while providing the durability of quartz. View larger

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    A close-up look at Silestone Premium's incorporation of silica chips. View larger

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    An example of the Cosentino Premium Silestone surface with metallic silica and integrated sink. View larger

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    Cosentino's Prexury Collection consists of slabs made from semiprecious materials such as amethysts, very pure quartz and petrified wood which are fused together using high quality epoxy resin, and then calibrated and polished. View larger

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    A closer look at Prexury, which is handcrafted in the Cosentino factory. The line is commonly used as an accent in hospitality spaces. View larger

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    Workers in the Cosentino factory polish and prepare surfaces for distribution. This factory produces 2.5 million square meters (almost 27 million square feet) of Silestonne each year. View larger

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    A worker in the fit & finish facility on the Cosentino campus cuts tile samples of Silestone. View larger

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    A stack of Silestone sinks sits in the Cosentino factory, waiting to be polished and finished. View larger

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    A closeup look at ground quartz, which makes up over 90 percent of Silestone. Cosentino sources its quartz from quarries in Turkey, Brasil and Madagascar. View larger

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    A look at one of numerous marble quarries owned by Cosentino and located in Almeria. The company produces much-desired Macael marble from these quarries, which are found throughout the region. View larger

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    A handful of Silestone countertops sit on display outside of Cosentino's Barcelona center warehouse. The centers act as both distribution points and as places for designers to explore the possibilities of the product. View larger

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    Advanced design concepts, such as this bathtub made of stone, can be found in Cosentino centers worldwide. The company currently has 70 centers around the globe, with plans to open 30 more within the next few years. View larger

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    In order to stay competitive, Cosentino must stay on top of trends in the K&B world. Here, a Silestone sink is paired with a wood-style countertop. View larger

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    A look at the warehouse located in Barcelona's Cosentino center. The warehouse can hold up to 7,000 worksurfaces, and includes Silestone and natural stone (marble, granite, etc.) surfaces. View larger

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    Large, automated cranes help move the surfaces from the warehouse to trucks. Each top in the warehouse is barcoded and computer cataloged for ease of retrieval. Here, a worker guides a Silestone top to a waiting truck for delivery. View larger

    The Evolution of Stone

The words “evolution” and “stone” aren’t typically heard in the same sentence, but talking with the (very friendly) people at Cosentino’s expanding corporate campus in Almeria, Spain, the words are paired together frequently and effortlessly.

As the creators of Silestone, the antimicrobial quartz-based surfacing material found in kitchens the world over, as well as a host of other innovative products, including Sensa (a revolutionary anti-stain treatment developed for granite) and Eco by Cosentino (a worktop made of 75 percent recycled material), the company has been a leader in steadily pushing the art and science of stone surfacing forward over the past two decades. Along the way, the company has built more than 70 Cosentino centers around the globe—each of which acts as a distribution center as well as a public face to designers and stone masons interested in specifying Cosentino products—and claims a 75 percent share of all quartz surfacing sales in the United States.

But even as the company’s growing brand recognition both in the United States and in developing markets like China is being cemented through slick ad campaigns, celebrity endorsements and high-profile specifications, the evolution of stone continues unabated. According to Francisco Cosentino, president of the Cosentino Group, the bathroom is shaping up to be the next frontier. Silestone’s durability and antimicrobial properties make it an ideal addition to bathrooms, and the company has begun prototyping shower pans with the material, complete with integrated drains and anti-slip surfaces (see the slideshow above for examples). Designers in the United States can expect to see the new range of bathroom products in early 2012.

Other exciting innovations include Cosentino’s seamless Integrity sink, which is fabricated in three-dimensions from a solid piece of Silestone and is perfect for the monolithic look favored by modern designers, and the Nebula family of Silestone colors, which makes use of new technology to create deeper and more natural-looking surfaces. Nebula adds six bold looks (including Lyra and Doradus, shown above) to the Silestone collection, pushing the total number of colors to well over 50.

But perhaps the most exciting development to come from the company is not a product at all. Cosentino is in the midst of a large expansion effort in the United States, and is working to push the number of Cosentino Centers in the states from 15 to 30 in the next three years. The company just recently opened a center in Chicago, and plans to have additional centers in Orlando, San Francisco, San Diego, San Antonio, Cincinati and Kansas City by the end of the year. Next year, four centers will be opened in New York City alone, all in an effort to connect with designers and improve distribution.

It’s an aggressive strategy, but certainly not an unexpected one for a company that defines itself through the survival of the fittest. 

“There are two ways of competing: one is price, and the other way is making things differently than others,” Francisco Cosentino said during a question and answer session. “We try to make things differently than the rest.”

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.

 


 
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