Originally published in Interiors & Sources

01/18/2012

Chute Gerdeman Wins at Retail Design Institute’s International Store Design Competition

The firm’s work on C&A’s new flagship store in Sao Paulo wins first place

 
C&A Brazil’s new flagship store in São Paulo’s Shopping Center Iguatemi takes the fast-fashion retailer’s brand to new heights of glamour and luxury.

C&A Brazil’s new flagship store in São Paulo’s Shopping Center Iguatemi won Chute Gerdeman first place in the New or Completely Renovated Department Store category.

NEW YORK CITY—Chute Gerdeman, the Columbus, Ohio-based strategic retail branding and design firm, recently received a First Place award at the Retail Design Institute’s Store Design Awards gala.

The C&A Iguatemi flagship store won the firm the award in the New or Completely Renovated Department Store category.

“Our relationship history with C&A has been long, collaborative and creative. Being recognized in this department store category makes our work on Iguatemi and our friendships with this client even more meaningful,” says Chute Gerdeman’s vice president, brand and marketing, Jay Highland.

C&A Brazil’s new flagship store in São Paulo’s Shopping Center Iguatemi takes the fast-fashion retailer’s brand to new heights of glamour and luxury. The store creates an entirely new C&A brand experience for the Iguatemi shopper—elevating the in-store environment through luxurious material finishes, striking visual presentation, iconic architecture, compelling brand messaging and unique customer services, all geared to the targeted Iguatemi female shopper.

“It was a visual merchandising dream job—custom fixturing, unique wall presentations, mannequin displays and product merchandising strategy all integrated into a complete fashion world for the C&A Iguatemi shopper,” says Bess Liscio, vice president of visual strategy at Chute Gerdeman.

The Retail Design Institute’s International Store Design Competition is always hard-fought, and this year was no exception. There were over 100 entries representing projects and architects, designers and retailers from around the world.

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

Yaskawa drives offer quality performance for air handlers and cooling towers on the roof to secondary chilled water pumps in the basement

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.


 
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