Originally published in Interiors & Sources

06/18/2012

TPG Unveils New Conference Center at Digitas NYC Headquarters

Firm continues with phased renovation of office space

 
TPG Digitas renovation

NEW YORK -- Collaboration is key in the contemporary workspace. Understanding this, global integrated advertising agency Digitas (member of the Publicis Group) tapped its long-time consultant TPG Architecture to design a large, flexible conference center at the firm's NYC headquarters that will support everything from client presentations to staff team meetings and social gatherings. The 6,200-sq.-ft. space, located on the 8th floor at 355 Park Avenue South, also features a café, Innovation Room and dedicated concierge desk.

In addition to the conference center, TPG has designed a phased renovation of all office space over the building's 12 floors, implementing a modified Digitas workplace standard and creating new elevator lobby café concepts for each office floor.

"Our challenge with the conference center was to create an environment that facilitates both smaller, intimate meetings and large group presentations and events," says TPG founder Jim Phillips. "We also wanted to design a space with a 'wow' factor that will inspire Digitas' visiting clients."

TPG designed four meeting rooms of various sizes in an "L-shape" that frame an expansive interior lounge area with casual seating groups. Glass walls and interior partitions can all be folded back, creating a wealth of configuration options. Designers embraced the space's structural elements by wrapping a massive central column in stainless steel mesh, illuminating it with programmable LEDs and incorporating video monitors into other columns.

Texaa ceiling panels, fabric wall panels and carpet in the meeting rooms all provide important acoustic insulation. To support the conference center and provide appropriate amenities, TPG added a multi-purpose café and dedicated semi-circular concierge desk at its entrance. With careful planning, TPG was able to relocate all HVAC for the conference center near the concierge and entry to the space. This solution allows for higher and open ceilings throughout the majority of the conference area.

Beyond the conference facility, TPG designed an employee café and lounge located off of the elevator lobby at each floor. A circular motif is established with a series of round light fixtures suspended above two curved sectional sofas, which in turn flank a round coffee table. A seating group to the right and pantry with counter and bar stools to the left are both topped by circular cove ceilings.

TPG modified Digitas workplace standards, lowering partition heights on the Steelcase Turnstone workstations from 66" to 42" while maintaining the typical 6'x6' footprint. Since 2009, TPG has completed multiple office projects for Publicis including: Publicis Health in Yardley, PA; RazorFish Health in Philadelphia, PA; and Digitas in Stamford, CT.

 


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

 


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

Replace core drilling with Connectrac In-Carpet and On-Floor Wireways, the proven connectivity solution in open interior spaces of all kinds. These elegant low-profile wireways are great for AV / telecom connectivity wherever it’s needed.

 

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

 


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

Replace core drilling with Connectrac In-Carpet and On-Floor Wireways, the proven connectivity solution in open interior spaces of all kinds. These elegant low-profile wireways are great for AV / telecom connectivity wherever it’s needed.

 

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


 
comments powered by Disqus

Sponsored Links