Originally published in Interiors & Sources

07/24/2012

The Cat Who Sees Red

Plajer & Franz Studio brings Puma’s joyful and innovative Retail 2.0 concept to life with three new stores in London, Munich and Amsterdam.

By Adam Moore

 
  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_1.jpg

    A number of regional elements can be found in Pumas redesigned London store, including the citys iconic red telephone booth, which appears on the stores exterior façade and inside as a display system. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_2.jpg

    A number of regional elements can be found in Pumas redesigned London store, including the citys iconic red telephone booth, which appears on the stores exterior façade and inside as a display system. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_3.jpg

    A number of regional elements can be found in Pumas redesigned London store, including the citys iconic red telephone booth, which appears on the stores exterior façade and inside as a display system. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_4.jpg

    An installation of vintage car mirrors created by the Amsterdam art collective, The Invisible Party, plays on the Dutch tradition of placing mirrors on the doors and windows of houses to provide a sightline to the doorbell. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_5.jpg

    Amsterdams infamous Red Light District is referenced in the stores elevator. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_6.jpg

    A huge wall of old doors from the city have been painted red and stretch through all three floors of the shop. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_7.jpg

    The exterior of Puma’s Amsterdam shop maintains a more traditional look. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_8.jpg

    Designers purposely kept the use of building materials to a minimum in accordance with the companys sustainable guidelines. The ceilings, floors and walls have largely been untouched, and the wood all comes from sustainable, verified sources. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_9.jpg

    Pumas Munich store injects doses of joy into the shopping experience, with an antlered Puma mascot and a variety of unsmart phones that ring when customers approach them. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_10.jpg

    Pumas Munich store injects doses of joy into the shopping experience, with an antlered Puma mascot and a variety of unsmart phones that ring when customers approach them. View larger

  • /Portals/3/images/magazine/2012/0812/I_0812_Web_PE_Puma_11.jpg

    Pumas Munich store injects doses of joy into the shopping experience, with an antlered Puma mascot and a variety of unsmart phones that ring when customers approach them. View larger

 

CONTACT:
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client
PUMA STORES
Carnaby Street 52-55
W1F 9QE
London, UK
+020 7439-0221
www.shop.puma.co.uk

Theatinerstrasse 1
80333 Munich
Germany
+49 89/44447010
www.puma.com

Singel 429-435
1012 Amsterdam
Netherlands
+020 528-6166
www.puma.com

 

 

project team
architecture + interiors
Plajer & Franz Studio
Erkelenzdamm 59-61
10999 Berlin
+49 30 616 558 0
studio@plajer-franz.de
www.plajer-franz.de

local architect (London)
p:six

artist (Amsterdam)
The Invisible Party
www.theinvisibleparty.com

creative agencies
Studio 38
www.studio38.de

Spies & Assassins
www.spies.ws

 

store construction
Ganter Interior GmbH
www.ganter-interior.com

shop fitting
New Store Europe
www.newstoreeurope.com

lighting
XAL
www.xal.com

photography
Manuel Schlüter
www.manuel-schlueter.com

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.

Yaskawa drives offer quality performance for air handlers and cooling towers on the roof to secondary chilled water pumps in the basement

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
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