The Cat Who Sees Red

A number of regional elements can be found in Pumas redesigned London store, including the citys iconic red telephone booth, which appears on the stores exterior façade and inside as a display system. View larger

A number of regional elements can be found in Pumas redesigned London store, including the citys iconic red telephone booth, which appears on the stores exterior façade and inside as a display system. View larger

A number of regional elements can be found in Pumas redesigned London store, including the citys iconic red telephone booth, which appears on the stores exterior façade and inside as a display system. View larger

An installation of vintage car mirrors created by the Amsterdam art collective, The Invisible Party, plays on the Dutch tradition of placing mirrors on the doors and windows of houses to provide a sightline to the doorbell. View larger

Amsterdams infamous Red Light District is referenced in the stores elevator. View larger

A huge wall of old doors from the city have been painted red and stretch through all three floors of the shop. View larger

The exterior of Puma’s Amsterdam shop maintains a more traditional look. View larger

Designers purposely kept the use of building materials to a minimum in accordance with the companys sustainable guidelines. The ceilings, floors and walls have largely been untouched, and the wood all comes from sustainable, verified sources. View larger

Pumas Munich store injects doses of joy into the shopping experience, with an antlered Puma mascot and a variety of unsmart phones that ring when customers approach them. View larger

Pumas Munich store injects doses of joy into the shopping experience, with an antlered Puma mascot and a variety of unsmart phones that ring when customers approach them. View larger

Pumas Munich store injects doses of joy into the shopping experience, with an antlered Puma mascot and a variety of unsmart phones that ring when customers approach them. View larger