Originally published in Interiors & Sources

09/07/2012

Tafisa Canada Launches New Marketing Tools

Innovative materials promise to make product selection easier than ever for designers and specifiers.

 

Tafisa® Canada has unveiled a series of unique marketing tools that are not only fashion-forward, but also promise to help make the product selection process easier for customers.

Tafisa, owner and operator of North America’s largest particleboard and decorative panel manufacturing facility, has launched the new marketing materials in honor of its 20th anniversary.

“Industry feedback demonstrated a need for more user-friendly and informative resources to speed up the panel decision-making and purchasing process,” says Lise LeBreton, marketing director of Tafisa Canada. “Our new offerings combine the best of design and functionality to provide customers with improved service and a unique ‘all-you-need-to-know-in-one-spot’ experience.”

With a new look that reinforces the company’s design and environmental leadership, Tafisa’s marketing tools include:

  • a flip chart that sorts colors by texture rather than color family
  • detailed specifications for each texture and color combination suggestion
  • clear identification of which products are standard or made-to-order
  • in-depth explanations about the differences in panels, such as high-pressure laminate (HPL) versus thermofused melamine (TFM) panels
  • order and minimum details
  • listings of complimentary products such as doors and mouldings and how they can be used, as well as directions on where products can be found

“The goal was to increase understanding about our products, and minimize the effort involved for customers in getting answers to questions that inevitably arise when making panel-purchasing decisions,” says LeBreton. “Preliminary feedback from distributors, specifiers, architects and designers has been extremely positive, reinforcing that Tafisa’s new tools are clearly meeting this objective.”

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com

 
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