Originally published in Interiors & Sources

10/01/2012

The Campaign for Wool Launches in the USA with Support from its Patron HRH The Prince of Wales

Manhattan's Bryant Park is transformed into a woolen wonderland.

 
Wool Week kicks off in Bryant Park, NYC

NEW YORK--Manufacturers, retailers, designers and sheep farmers joined together to launch The Campaign for Wool for the first time in the United States to revive the nation’s understanding and interest in wool, increase consumer demand and educate consumers about its natural benefits.

Convened by HRH The Prince of Wales, the Campaign for Wool commenced with Wool Week, a key platform for wool retailers to host wool-themed promotions and activity and encourage them to support this highly successful initiative.

Sheep were the talk of the nation as they were brought into the world’s most energetic city, New York, to graze freely and play centre stage in a stunning installation called Wool Uncovered, which transformed the famous Manhattan outdoor living space, Bryant Park, into a woolen wonderland.

The lawn became the sheep’s meadow for the day and the famous Fountain Terrace was turned in to a luxurious Wool Salon with beautiful richly colored carpet and a stunning wool bed. There was no water in the fountain. Instead it spilt over with wool and yarn and the trees were adorned with wool art. In addition, a series of talks were given by leaders in the fashion and interiors industry including acclaimed interior designer Steven Gambrel, Esquire’s Fashion Director Nick Sullivan and Co-Founder of Timo Weiland Alan Eckstein.

The Wool Book – a wool resource publication -- will put the fiber on the shelf at leading bookstores in New York during Wool Week and features an introduction by The Prince.

During a visit to Highgrove by American Campaign partners earlier in the year, Patron HRH The Prince of Wales commented, “I am delighted by the success of the Campaign for Wool across the world and it is wonderful to see the natural, sustainable benefits of this amazing fiber promoted in America at a time when the environmental agenda is so vitally important to us all.”

Over 250 brands support The Campaign for Wool and in the USA all leading wool carpet and rug companies and upholstery manufacturers are backing the initiative with its symbolic Green Sheep logo.

Wool is known to be one of the most environmentally friendly and sustainable fibers in the world and it was this understanding coupled with the decline of the sheep population, that stirred the Prince to take action in 2010 and unite the multi-sector industry with the common goal of educating consumers about the many natural benefits of wool in products.

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

 

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

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