Originally published in Interiors & Sources

10/21/2012

Maharam and German Artist Thomas Bayrle Collaborate on Installation for 2012 Frieze London Art Fair

Install's "Sloping Loafers" design is the latest addition to Maharam Digital Projects.

 
Bayrle installation at Frieze London Art Fair

LONDON--At the behest of the Frieze Foundation, Maharam and the German artist Thomas Bayrle collaborated on an ambitious, 180 ft. long installation based on his 1967 silkscreened shoes series for this year’s Frieze London art fair. Frieze London, focusing solely on contemporary art and living artists, took place Oct. 11–14 in London’s Regent’s Park. Bayrle’s work was presented as part of Frieze Projects, an international program of site-specific artists’ commissions curated by Sarah McCrory.

Upon entering Frieze London, visitors were greeted by Sloping Loafers, which transformed the inclined main entrance corridor of this year’s temporary structure, designed by architects Carmody Groarke, with a floor-to-ceiling surround of vivid pop-art slip-ons in a complementary and contrasting signal palette of yellow-and-green and red-and-green on opposing entrance walls. The installation was completed by corresponding carpeting from Rutters.

Sloping Loafers by Thomas Bayrle is the latest addition to Maharam Digital Projects, a series of wall installations created by artists and designers. Sloping Loafers will also be shown in New York at Gavin Brown’s Enterprise through October 27.

A key figure in European Pop Art, Thomas Bayrle (b. 1937, Germany) has been active since the mid-sixties. His varied practice encompasses painting, sculpture, fashion and graphic design. Based in Frankfurt am Main, Bayrle focuses on consumerism, aestheticizing and magnifying its serial nature by replicating and repeating a single unit to form an expansive mass, thereby describing a world suspended between positive collectivism and deadening uniformity.

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com

 
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