Originally published in Interiors & Sources

12/31/2012

I is for International

As technology spreads trends and breaks down barriers at an ever-faster clip, maintaining an international approach to design has become more important than ever before.

By James Williamson, IIDA, LEED AP

 

The International Interior Design Association (IIDA) has always placed a premium on the first word in its name. We are proud that IIDA members call 58 countries home, and that Cheryl Durst, Hon. FIIDA, LEED AP, executive vice president and CEO, has travelled over 1.2 million miles in 14 years, representing the association at more than 182 national and international speaking engagements annually.

As is evident when working with our members—especially our international members—design has always been a universal language. But with the advent of the internet, trends now spread across borders and break down communication barriers at a lightning pace, allowing the word “international” to take on a new importance in our industry.

We have come to realize that good design is synonymous with global design. International expansion exists because it is a trend that clarifies our diverse, global design communities. While “international” is frequently used as an adjective to describe the trade of products and services between nations, in the design profession, it is more commonly used to describe a point of view—a way of looking at how design solutions can outshine national boundaries and viewpoints. For designers, having an international perspective means remaining sensitive to multiple users of varying backgrounds, regardless of a project’s location.

Of course, an international approach is more than just a mindset for many designers working today. Recent surveys have found that large firms like DiLeonardo International, Wilson Associates and HBA/Hirsch Bedner Associates are doing at least 90 percent of their work abroad. More than 65 percent of the leaders in the interior design field have at least one office abroad, and some firms, like Space Matrix and Bilkey Llinas Design Associates, work exclusively overseas. The level of importance the international community places on design and design advocacy—exemplified by Scandinavia, which has a regulatory agency dedicated to design—is a priority to interior design industry leaders.

The rise of the international practice has made knowledge the new global currency, and it behooves us to amass as much as possible if we are to compete on the world stage. We see the facilitation of collaboration between the interior design and manufacturing communities as essential to the future of design. From manufacturing to distribution, from the composition of project teams to client locations, the shift of business from a local to a global scope has been fast, and therefore requires flexibility.


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com

 
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