Originally published in Interiors & Sources

05/14/2013

Bentley Reveals New Company Identity

Bentley has revealed a comprehensive new branding strategy that reflects the company’s return to its original name.

 
Bentley Reveals New Company Identity

Bentley, formerly known as Bentley Prince Street, has revealed a comprehensive new branding strategy that reflects the company’s return to its original name and celebrates its heritage as a Los Angeles-based manufacturer.

“Bentley’s new visual identity reflects the enduring and timeless characteristics for which the Bentley brand is known, while also incorporating elements of craftsmanship and innovation,” says Ralph Grogan, who was named president and CEO earlier this year.

The new branding elements will be formally introduced at NeoCon, held from June 10-12 in Chicago. The branding elements will be supported by an advertising campaign that features photography of iconic Los Angeles architecture. The company’s new showrooms in Chicago—a 3,500-square-foot showroom located at the Kinzie Design Center and a 950-square-foot showroom in the Merchandise Mart—have been redesigned to mirror the brand shift. Propp & Guerin, a leading graphics firm in San Francisco, provided the artistic direction for Bentley’s new visual identity.

According to Grogan, the entire branding process was powered by the strength of the Bentley heritage.

“I think it is a tribute to the enduring culture of the Bentley brand that most of the leadership team here today were part of Bentley at some point in the past, and now they have returned to help restore this company to its position as an entrepreneurial enterprise and design leader,” he says. “People want to be a part of this.”

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

Replace core drilling with Connectrac In-Carpet and On-Floor Wireways, the proven connectivity solution in open interior spaces of all kinds. These elegant low-profile wireways are great for AV / telecom connectivity wherever it’s needed.

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.


 
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