Originally published in Interiors & Sources

07/31/2013

Annie Aime by +tongtong

Photography by Ben Rahn/A-Frame Inc.

 
  • /Portals/3/images/magazine/2013/0813/I_0813_Web_Also_Annie_1.jpg

    The use of exposed brick to create display elements grounds the shop’s aesthetic without being precious. “It brings a tactility and materiality to the space, which is otherwise made up of drywall, paint and steel,” says Tong. View larger

  • /Portals/3/images/magazine/2013/0813/I_0813_Web_Also_Annie_2.jpg

    Geometric racks layered over fluid graffiti create a visual dynamic that reflects the labels Annie Aime carries, from feminine florals to bold architectural pieces by Yeeshoo, frrry, Outclass, Helene Clement, Pret Pour Partir, Saint-James and Saisei. View larger

  • /Portals/3/images/magazine/2013/0813/I_0813_Web_Also_Annie_3.jpg

    View larger

Multidisciplinary design studio +tongtong recently completed a bold, layered interior for Annie Aime, the latest Toronto retail space from parisian fashion retailer Annie Mesenge. Designed to be a flexible, open-concept environment that can easily be transformed into a space for art openings and other events, the interior is also one of the first to implement +tongtong’s new Les Ailes Noires series of freestanding clothing racks.

The geometric units, made of welded steel, are weighted so that they merely lean against the wall. They can be easily moved throughout the space with no fasteners required. “They’re layered into a space that is very animated,” says Principal John Tong. “Bold colors and architectural expression were needed to really capture Annie’s personality.”

Tong achieved this animation by working with artist Pascal Paquette to create an “organic, almost spontaneous” graffiti treatment that seems to drip down the walls and onto the floor—and even onto the glass storefront. “It’s quite active. It’s dynamic. It’s textural,” he says. Playing off of a strip of exposed brick left in the space by the owner, Tong also developed a low-lying stepped brick display unit down the center of the shop, as well as a floor-to-ceiling brick and wood shelving unit at the rear.

 


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

Yaskawa drives offer quality performance for air handlers and cooling towers on the roof to secondary chilled water pumps in the basement

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

Yaskawa drives offer quality performance for air handlers and cooling towers on the roof to secondary chilled water pumps in the basement

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.


 
comments powered by Disqus

Related Products

Sponsored Links