CHICAGO―The Gettys Group has appointed two new directors to its North American team: Lorraine Knapp Masch and Malia Snyder Hoffman. Knapp will oversee Gettys’ Miami office, while Hoffman will join the Brand Design Group in Chicago.
“At Gettys, we strive to create a diverse company culture, one that cultivates inspiration and innovation among our team members. We are very excited to bring Lorraine’s expertise in restaurants and retail and Malia’s experience with consumer branding to the Gettys team,” said Chairman/CEO, Roger Hill.
With more than 20 years of design experience, Masch has worked on notable projects such as Bobby Flay’s Bar Americain, Emeril’s Tchoup Chop, Sheraton Lincoln Harbor, New Yorker Hotel, The Mohegan Sun Casino, and Grand Central Station's Dining Concourse. She excels at synthesizing a brand’s culture and translating it into a visual, tactile environment. Masch holds degrees from Parsons The New School for Design and State University of New York at Binghamton. Most recently, she was the Senior Design Manager at Starbucks, Southeast, and prior to that she was with Stonehill & Taylor and the Rockwell Group in New York City. Her specialties include hospitality, entertainment, restaurant, and retail design. Masch will be charged with growing Gettys’ restaurant and retail business, while managing the Miami design studio.
Hoffman brings more than 25 years of branding, graphic design, creative direction and client management to her role as Director of the Gettys’ Brand Design team. For the past nine years, Hoffman ran her own design firm serving corporations, independent companies as well as individual clients in Hong Kong. She has worked with consumer brands including Eddie Bauer, Levi Strauss & Co., Target, Nordstrom, along with W hotels. Hoffman holds a Bachelors of Arts in Textile and Graphic Design from the University of Washington. Hoffman will work closely with Principal Ron Swidler to grow the company’s Brand Design Group.