LAS VEGAS – February 4, 2014 – New Sherwin-Williams Loxon XP IR Reflective Coating integrates proven concrete and masonry protection with advanced infrared technology that reflects solar rays back into the atmosphere. The result is lower exterior surface temperatures, less heat gain, reduced building energy consumption, cooler interior temperatures and increased occupant comfort – with an attractive appearance that withstands the elements.
“Loxon XP IR combines outstanding high-build performance and innovative solar reflective technology, which makes it an ideal product for concrete and masonry buildings in consistently sunny, high-temperature regions. The product can have a positive impact on a building by reducing environmental demands,” said Karl Schmitt, vice president, marketing, research and design, Sherwin-Williams.
Because Loxon XP IR’s advanced infrared technology contains pigments that reflect ultraviolet (UV) rays back into the atmosphere, it helps reduce a building’s exterior surface temperature, especially if it’s exposed to constant sunlight. It also cools interiors, helping to reduce energy use.
Loxon XP IR provides the same great high-build performance and outstanding protection as Loxon XP for concrete, cement composition panels, concrete block, brick and stucco. These high-build coatings provide a breathable, elastic finish that helps bridge hairline cracks and can be applied in one less coat compared to conventional masonry coatings, saving time and labor. They are tough enough to withstand wind-driven rain, heat, humidity and salt air, and resistant to high alkalinity, efflorescence, chalking and fading. In addition, Loxon XP IR and Loxon XP allow for quick application, durability and an attractive finish and may be applied to surfaces with a pH of up to 13.
New Loxon XP IR Reflective Coating is available in six highly reflective colors and will be available in spring 2014. For more information, visit sherwin-williams.com/home-builders/.
Through its more than 3,900 stores and 2,200 sales representatives, Sherwin-Williams provides fast, flexible, responsive service and personalized, expert advice to meet the coating and color needs of builders, designers, specifiers, property managers and contractors. As North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings, Sherwin-Williams is proud to have earned the EPA Presidential Green Chemistry Challenge Award for its innovative acrylic alkyd technology. Visit sherwin-williams.com or join Sherwin-Williams on Facebook and Twitter.