08/01/2014

Why Do Tenant Programs Fail to Deliver Efficiency?

Utilize effective strategies for engagement

 

a survey of 17 providers asked them to select their top three go-to energy strategies. View Larger

Engaging tenants can boost efficiency, but if you’re relying on fliers, the information is likely flying in one ear and out the other.

While it’s important to encourage people in multifamily properties to change their behavior and reach goals, it takes more than just a poster to affect such change, notes the American Council for an Energy-Efficient Economy (ACEEE).

In a recent report, Saving Energy with Neighborly Behavior: Energy Efficiency for Multifamily Renters and Homebuyers, the council assesses key features of existing programs and makes recommendations for improvements that property owners and managers can implement immediately.

ACEEE found that tenant engagement programs are much more likely to be found in properties with primarily low-income residents where motivation to save money is high. The programs also rely heavily on mass information campaigns, such as posters, a technique that ACEEE has found to be largely ineffective.

Incentives, challenges, and teams with peer role models are more complex and successful behavioral techniques, ACEEE observes. The group recommends using community-based social marketing (CBSM) to take the next step and tailor programs to a targeted community.

About 70% of the programs included cognitive and social interaction elements like conveying information about energy efficiency and encouraging respondents to discuss ideas with friends, family, and other tenants. Prizes or financial incentives were much less common at 30%. They included raffles, rent reductions, and other rewards.

ACEEE’s engagement efforts follow their 2010 report that looked at more than 60 studies on giving feedback to residential customers on their energy use, comparing their consumption to others, and offering them strategies to save energy. Typical savings were 4-12%.

These strategies appeal to program administrators because they offer a good bang for their buck. Because these campaigns are relatively inexpensive compared to capital improvements, they are attractive to managers and owners with low funding.

ACEEE recommends that to build more programs like these, there is need for more utility involvement and better tools and resources for property managers. The full report is available at aceee.org.

 


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We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com

 
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