03/09/2007

Using Paint to Trump Architectural Challenges

These simple, easy steps will ensure that you not only attract more tenants and customers, but that you will retain them as well

 

“Interior walls and ceilings always look best in a flat finish. However, flat finishes get dirty easily and, except for the most expensive paints, they cannot be washed. Similarly, the best-looking finish for trim is high gloss; however, this finish shows off the imperfections like dents and rough spots. Semi-gloss is less of a problem this way and still looks good. For your most maintenance-friendly paint job, opt for a satin finish on interior walls: It resists getting dirty and can usually be washed. Couple it with a semi-gloss trim and the satin finish will come off as a flat because of the contrast in sheen between the two.”

- James Martin,
The Color People

Painting Tips for Marketing Your Building

  • Never use white. Always use off-whites or creams.
  • Always paint window surrounds a light color.
  • Paint all overhead surfaces a light color.
  • Paint front doors in high-gloss latex paint; never apply it with a roller.
  • Use a satin finish instead of a flat finish for exterior paint: The colors look richer and the finish is stronger. A flat finish has a “tooth” that can hold dirt; the shinier finish of satin allows the dirt to wash off, making your buildings look and feel cleaner and newer.

 

By James Martin

By now, everyone in the industry realizes that appearance counts. You only get one chance to make a first impression.

It’s important to approach the painting of a building not as a maintenance project, but as an opportunity to enhance the overall appeal of your building. Paint is your best marketing dollar - use it to bring people in, enhance your building’s assets, and overcome building challenges.

Setting the Environment
While it is important to look different from your competition, it is equally important to feel different as well. The key to making a building feel comfortable is to use warm colors - colors that relate to nature and the organic materials used in your building materials, like brick and stone. Another key element in creating this feel is to eliminate the use of white. White is harsh and cold. Supplant it with off-white or cream to take the hard edge off and make your buildings feel softer and more comfortable.

Eliminate Dark Spaces
A second area that is often overlooked is the elimination of dark spaces.

All too often, interior spaces are left in dark shadows with poor lighting, creating a feeling of depression. Eliminating this problem and creating a pleasant environment can directly translate into tenant retention or more customers. To accomplish this, always paint ceilings a warm cream color, enhance lighting, and, if necessary, change the interior wall colors to a lighter value of the exterior color. In fact, always paint any overhead surface a light color, as this reflects more light into the building.

Windows and Doors
Another vital tip also concerns the use of light colors. Always paint your window trim in a light color. Dark windows make small rooms look dark and closed up. Simply painting window surrounds a light cream, for instance, will give potential tenants the impression that the windows are large and that the room is sunny and light inside.

Doors simply couldn’t be more important. Every day, the use of the door is how your tenants/occupants “shake hands” with you. If the door is chipped, dirty, or dented, it tells them that you don’t care. If the door is freshly painted in shiny, high-gloss paint and the trim is clean and bright, it reinforces the understanding that your building is different.

These simple, easy steps will ensure that you not only attract more tenants and customers, but that you will retain them as well. People may not notice exactly what you have done, but they will feel it. And, today, feelings drive people’s actions.

James Martin is the owner of Denver-based The Color People (www.colorpeople.com), a specialty company of architectural colorists.

 


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

Replace core drilling with Connectrac In-Carpet and On-Floor Wireways, the proven connectivity solution in open interior spaces of all kinds. These elegant low-profile wireways are great for AV / telecom connectivity wherever it’s needed.

 


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

Replace core drilling with Connectrac In-Carpet and On-Floor Wireways, the proven connectivity solution in open interior spaces of all kinds. These elegant low-profile wireways are great for AV / telecom connectivity wherever it’s needed.

 


 
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