Originally published in Interiors & Sources

01/01/2004

Our Makeover Story

 
Editorial

Our Makeover Story

Notice anything different about Interiors & Sources?

This issue represents our own personal version of the wildly popular television show, "The Makeover Story." Our head to toe transformation, as it were, is the result of countless hours spent researching our readers' likes and dislikes, as well as their varying needs for information and the formats in which they like to receive it. Much of what has made Interiors & Sources a well-respected magazine for more than 14 years remains the same, most especially our commitment to delivering timely, provocative news as well as behind-the-scenes research that impacts the business of design. The magazine's distinct editorial edge sets it apart from the competition as the only magazine truly dedicated to the critical issues of the times.

What's new, however, is expanded product coverage, special issue highlights and new columns, along with a distinctive graphic redesign, thus ensuring that Interiors & Sources continues in the vanguard of delivering superior information in an attractive, contemporary and reader-friendly format.

The most visible changes, as you have probably already noticed, are a new logo design and the return of our intriguing duotone cover portraits. The new logo—quite different from the previous one—signals our dedication to what we believe is the mandate for the profession in the 21st century: intelligent design strategies. It also emphasizes in a very tangible way what we're all about: interiors and the sources found within them—and how these environments and the elements within can deliver positive intended consequences in addition to improving the quality of life as well as the health and welfare of their occupants.

Regarding the return of our signature duotone covers: it was pretty much unanimous that after a two-year hiatus, everyone missed our distinctive cover photography and wanted it back. They say hindsight is 20-20 and this "experiment" provided that point succinctly.

Here's more of what you'll find in this issue and in the coming months:

  • Exciting graphics: bigger photos, jazzier feature layouts and expanded Product Source sections that emphasize cutting-edge design standards.
  • Expanded coverage of the news, research and trends that impact all phases of the business of design—and demonstrate the value that design brings to the table. Also, we'll be coming your way each month in 2004, versus just nine issues a year previously.
  • The addition of new monthly features that go behind-the-scenes in the design process. We especially hope you will enjoy the new column, "What Were They Thinking?," which is found on page 74 of this issue. This column will analyze the convergence of elements used to design a particular space. First up: the new Blue restaurant in Charlotte, NC.
  • Special issue topics have also been added to our editorial schedule for 2004 that not only strengthen the magazine's editorial niche, but will also provide readers with valuable year-round resources to implement their own winning programs. For example, we launched last year the first annual "Great Places to Work" feature, which delivered extremely interesting and somewhat provocative data about management policies in our industry. Reader feedback guaranteed its return for 2004!

So while we have made lots of big changes and some subtle modifications, you have our word that what won't change is our continued emphasis on the editorial content that defines who we are: a magazine focused on the intelligent design strategies that will help ensure a thriving and prosperous future.

As we move forward, we hope you will let us know what you think about the "new" Interiors & Sources. Your feedback is valued and encouraged. Feel free to e-mail me at: ksosnowchik@lcclark.com.

From all of us, best wishes for a happy and rewarding new year!

  • In a final note, we want to recognize one of our own: Penny Bonda, FASID, director of environmental communications for the magazine and author of the magazine's Eco Design Matters column, was recently awarded the distinguished Leadership Award from the U.S. Green Building Council (USGBC). Penny is an unrelenting advocate for green interior design and development. She is a former USGBC board member and chairs the LEED for Commercial Interiors committee. She also participates on the LEED Steering Committee and is a member of the LEED faculty. Among her many accomplishments, Penny was especially recognized as a gifted leader and consensus builder.


    Katie Sosnowchik
    Editorial Director



  •  


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    Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


    Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


    When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

    We Can Help You Reduce Energy by 30%

    Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
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    Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


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