Originally published in Interiors & Sources

05/01/2008

A Sign of Great Architecture

From the Editor

 

Maureen Patterson,
Editor

Digital signage is quickly growing in popularity. According to InfoComm International, direct digital signage is growing 40 percent a year and will reach 1 million displays installed by 2009.

For today's information-crazed society, digital signage is both an easily updated communications medium and a branding bonanza. It's even a revenue generator, turning parts of buildings into electronic billboards.

But this technology is not being used to its full potential. When viewed as an architectural element, it can enhance, highlight, even define the aesthetic vocabulary of a space. While examples abound that show the informative nature of digital signage, less prevalent are installations in which it becomes one with the architecture.

The lobby of NASDAQ at Times Square in New York (see Ringing in the Market) is a beautiful example of technology and architecture working together to enhance both. Technology packs a powerful punch to showcase the nature of the organization it represents. Visitors are treated to a welcoming yet informative space with first-class finishes and design.

The space works because the use of the technology was programmed into the project from the start. Such upfront planning is key to using digital technology successfully, said a range of designers who convened at a Barco event this spring. Even the most pristine equipment delivering pure, crisp images cannot rescue a program that fails to plan.

Technology gets old fast, and the content displayed gets old faster. The life spans for both are much shorter than that of the building. Even the most artistic digital installation will not carry the same aesthetic benefits 2, 5, 10 years down the road and beyond if not updated.

On the other hand, a good design can use digital signage to give buildings a timeless relevance. Digital signage gives buildings a voice they've never had before. The proper coalescence of technology and architecture can provide possibilities that bricks and mortar could not achieve on their own.

 


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Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.


Tennant Company is a recognized leader in designing, manufacturing and marketing solutions that help create a cleaner, safer, healthier world. With thousands of satisfied customers already using award winning ec-H2O technology, why not see what you're missing? Test ec-H2O on your soils in your facility. Get a free demo.

 

Replace core drilling with Connectrac In-Carpet and On-Floor Wireways, the proven connectivity solution in open interior spaces of all kinds. These elegant low-profile wireways are great for AV / telecom connectivity wherever it’s needed.

Bluebeam® Revu® simplifies digital facilities document management from design review to leveraging as-builts, maintenance manuals and O&Ms submittals.


 
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