Just minutes from a site where hundreds of world-class athletes will soon participate in the 2008 Olympic Games, the GreenPix Zero Energy Media Wall at Xicui entertainment complex in Beijing features world-class technology that makes it a truly radical example of sustainability.
Dedicated to digital media art, the media wall features one of the largest color LED displays worldwide and the first photovoltaic system integrated into a glass curtain wall in China. The building performs as a self-sufficient organic system, harvesting solar energy by day and using it to illuminate the screen after dark, mirroring a day's climatic cycle.
The facility's "intelligent skin" interacts with the building interiors and the outer public spaces using embedded, custom-designed software, transforming the building façade into a responsive environment for entertainment and public engagement. Designed by New York-based Simone Giostra & Partners Architects, the project provides a platform to display the work of artists. Engineering and design firm Arup of London was responsible for lighting design and façade engineering.