10/01/2008

Rick Roush Motor Sports, Medina, OH

Project Innovations 2008

 

Submitting Company:
Business Interiors and Environments Inc., Akron, OH

Project Team: (not all-inclusive)
Rick Roush Motor Sports, owner; Business Interiors and Environments Inc., designer; K2A Architecture Inc., architect; Todd Cole, manager, contractor

Project Specifics:
Building type/use: retail/service and administration
Square footage: 30,780 square feet
Project cost: $6 million
Project completion: February 2007

Product Suppliers: (not all-inclusive)
American Standard | Armstrong | Atlas Carpet Mills Inc. | Autodesk Inc. | Benjamin Moore & Co. | Edelman Leather LLC | Herman Miller | Innovations in Wallcoverings Inc. | InterfaceFLOR | Lithonia Lighting | Schlage | Tech Lighting

IMAGES 

Rick Roush Motor Sports of Medina, OH, wanted to turn its boring, big-box building into an exciting motorcycle sales and service dealership for its customers. To do so, a complete interior transformation was necessary. Now, visitors are greeted by a charming cabin environment, complete with Adirondack fireplace and cushy, leather club chairs. Customers get to experience a sense of discovery as they wander around the building to browse the products, fulfilling the sensory environment the company was hoping to achieve.

Special Design Elements
The theme of "roadside attractions" leads customers through the facility with outdoor streetlamps and tire tracks. Green and white street signs offer information, and cabin storefronts provide façades for offices. A general store in the display area, and finance offices camouflaged behind western storefronts, enhance the fantasy theme, as do motorcycles suspended from the ceiling.

Design/Construction Challenges
Design challenges for this project included drawing customers back to a building site with limited visibility, and making customers want to stay once they arrived. Bright yellow exterior paint, combined with a massive façade of smoke-toned showroom windows, solved the visibility problem. And, the interior transformation resulted in increased hospitality for guests (including a pool table and video games, in addition to the comfortable customer lounge), which draws attention and exceeds customer expectations.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com

 
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