10/01/2009

The Business Case for Green Only Grows

By

 

Chris Olson
Editor in Chief

The proposed cap and trade legislation is a flashpoint for those with conflicting views on climate change, but the fire and smoke can’t obscure this fact: the business case for green only gets greener in terms of greenbacks.

MBA programs increasingly treat green business as a mainstream proposition. As Newsweek pointed out in a recent article, more than half of MBA programs offer coursework in sustainable business, which you could describe as an education in the 3 P’s: planet, people, and profit. A few schools offer “Green MBAs,” which are as dedicated to profit as any program; they simply pursue it in an emerging industry.

For several years some insurers have been offering premium discounts to commercial buildings with LEED certification. Initially, the discounts were viewed as a bonus for buildings with green features, but the discussion now has moved beyond the benefits of green buildings to the risks associated with buildings without green features. David Cohen, senior director of real estate, commercial insurance, at Fireman’s Fund, notes that these risks include obsolescence, lack of market competitiveness, and possible exposure to new and costly regulations. Potential liability for occupants’ health due to air and environmental quality is another risk.

If your spreadsheets don’t have cells for green factors, you are probably passing some profits by.

If your spreadsheets don’t have cells for green factors, you are probably passing some profits by. This month’s article on water conservation describes how One Bryant Park, Manhattan’s new LEED Platinum-certified high-rise, incorporates a variety of systems to reduce its water usage by an estimated 13.4 million gallons per year, or 45 percent of total water consumption. The net savings in water bills is some $50,000 per year – and that’s year after year after year. The $50,000 does not even include energy and maintenance savings from pumping, treating, and heating less water. Some of the water savings is a result of integrated design and cross-discipline coordination whose costs were negligible.

Clearly, water conservation is a good business to be in.

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com

 
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