Brand Recognition: Carolina Herrera
On Demand

Standing out from loud video displays that are overused on the Strip, hear how Carolina Herrera boutique uses its Vegas storefront to portray a dynamic, large-scale video display that integrates with the building’s architecture, providing passersby with a virtual fashion show.



The Carolina Herrera Brand Recognition project resulted in 1,000 square feet of the most understated Las Vegas, NV, visual opulence to ever hit the Strip. The boutique is set apart from everything else on the Strip with the smooth motion of cinema-like visual content that stands out against blaring, large-scale LED displays. Given the project parameters, the concept of projecting video directly onto the boutique’s upper-story windows was born. The dynamic, large-scale video display in the storefront portrays the luxury brand through sleek video imagery and stylish content that integrates with the building’s architecture.


Learning Objectives
  1. Contrast the design elements of the Carolina Herrera project with those of other projects typical to the Las Vegas Strip.
  2. Identify the AV technologies selected and implemented by the design team to fulfill specific goals for the project.
  3. Describe how the AV elements were created to allow for day-to-day operation by the store staff.
  4. List specific design challenges in creating the Carolina Herrera project and discuss ways the project team overcame them.



The webinar for this project is approved by AIA for earning one AIA/CES Learning Unit, and InfoComm International® for earning one CTS Renewal Unit (RU) unit. To apply for RUs, take the FREE test for the appropriate webinar found in the InfoComm Store under the Assessment Tests and Tools section. You will need to register so RUs will appear on your CTS transcript. Please allow 2 weeks from date of first offering for test questions to appear in the store.




Bill Ellis, Candela Controls


David B. Schwartz, Essential Communications      


With more than 25 years of audio video technology and business experience, David, the founder and owner of Essential Communications currently provides A/V consultation services to a variety of industries such as hospitality and retail. David created and directed Abercrombie & Fitch’s first-ever A/V technology division. He had worldwide responsibility for overseeing design, implementation and service of A/V systems for five brands that included Abercrombie & Fitch, Abercrombie, Hollister, Ruehl and Gilly Hicks in over 1100 store locations as well as all corporate facilities. David created and implemented standards and processes that unified the construction aspects of the business to include design, purchasing, installation, service, technology and content delivery, assuring the success of the company’s brand and construction savings strategies.


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