Dirty Restaurants: Consumer Retention Survey

BUILDINGS - Smarter Facilities Management

Industry News

11/24/2010

Dirty Restaurants: Consumer Retention Survey

 
Dirty Restaurants: Consumer Retention Survey

Managing a restaurant? A new Cintas Corporation survey conducted by Harris Interactive revealed dirty dishes, unpleasant odor, and dirty restrooms as the top three reasons that a consumer would not return.

Here’s the full list of offenders as reported by the survey:

  • Unclean Dishware - 86%
  • Unpleasant Odors - 85%
  • Dirty Restrooms - 75%
  • Unclean Tables - 74%
  • Poor Service - 74%
  • Dirty Floors - 68%
  • Poor Staff Appearance - 65%
  • Dirty Glass and Windows - 51%

“Consumers have many dining options and it’s critical for restaurant owners to provide a pleasant atmosphere to attract and retain patrons,” says Brian Garry, Senior Director, Cintas Foodservice. “This research confirms that maintaining a clean environment is mandatory to provide a satisfying dining experience.”

It’s not much of a surprise to learn that 86% of U.S. adults equate the cleanliness of a restaurant’s restroom with the cleanliness of the kitchen. It might be more surprising to realize that poor service - a much maligned aspect of the industry - ranks under dishes, odors, and restrooms.

“Regardless of the quality of food and customer service, a dirty restaurant turns patrons off from returning,” says Dave Mesko, Senior Director of Marketing, Cintas.

Avoid dirty restrooms and dishes at restaurants  to maximize your consumer retention potential.

Hotel Floors Affect Rebooking Rates

Hi-Tech Restaurants Come to Life


 

 
comments powered by Disqus

Sponsored Links