Industry News




11/24/2010

Dirty Restaurants: Consumer Retention Survey

 
Dirty Restaurants: Consumer Retention Survey

Managing a restaurant? A new Cintas Corporation survey conducted by Harris Interactive revealed dirty dishes, unpleasant odor, and dirty restrooms as the top three reasons that a consumer would not return.

Here’s the full list of offenders as reported by the survey:

  • Unclean Dishware - 86%
  • Unpleasant Odors - 85%
  • Dirty Restrooms - 75%
  • Unclean Tables - 74%
  • Poor Service - 74%
  • Dirty Floors - 68%
  • Poor Staff Appearance - 65%
  • Dirty Glass and Windows - 51%

“Consumers have many dining options and it’s critical for restaurant owners to provide a pleasant atmosphere to attract and retain patrons,” says Brian Garry, Senior Director, Cintas Foodservice. “This research confirms that maintaining a clean environment is mandatory to provide a satisfying dining experience.”

It’s not much of a surprise to learn that 86% of U.S. adults equate the cleanliness of a restaurant’s restroom with the cleanliness of the kitchen. It might be more surprising to realize that poor service - a much maligned aspect of the industry - ranks under dishes, odors, and restrooms.

“Regardless of the quality of food and customer service, a dirty restaurant turns patrons off from returning,” says Dave Mesko, Senior Director of Marketing, Cintas.

Avoid dirty restrooms and dishes at restaurants  to maximize your consumer retention potential.

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Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.

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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.

When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality. 

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.


 
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