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02/26/2014

Indoor Lighting Can Affect Decision Making

 
Bright lights could heighten emotions in the office.

Facility managers may want to take care while adjusting indoor lighting. According to new research, the way a room is lit can affect decision making, with bright light acting is a possible catalyst for more intense emotions.

In a brighter room, study participants wanted spicier chicken wing sauce, thought the fictional character was more aggressive, found the women more attractive, felt better about positive words and worse about negative words, and drank more of the juice marked "favorable" and less of the so-called "unfavorable" juice.

Researcher Alison Jing Xu says the effect bright light has on our emotional system may be the result of the light being perceived as heat, and the perception of heat can trigger our emotions.

"Bright light intensifies the initial emotional reaction we have to different kinds of stimulus including products and people," says Xu.

The majority of everyday decisions are also made under bright light. So turning down the light may help people make more rational decisions or even settle negotiations more easily.

The study was conducted by the University of Toronto Scarborough and is available in the Journal of Consumer Psychology.

 


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Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Add highly responsive multi-zone comfort to any building project, in any climate. Our CITY MULTI H2i R2- and Y-Series VRF systems give you flexibility to fit the needs of any building. Enjoy 100% heating capacity at 0°F outdoor ambient, and 85% heating capacity at -13°F outdoor ambient.  For more information, log on to www.mitsubishipro.com

 
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