Industry News




 

02/26/2014

Indoor Lighting Can Affect Decision Making

 
Bright lights could heighten emotions in the office.

Facility managers may want to take care while adjusting indoor lighting. According to new research, the way a room is lit can affect decision making, with bright light acting is a possible catalyst for more intense emotions.

In a brighter room, study participants wanted spicier chicken wing sauce, thought the fictional character was more aggressive, found the women more attractive, felt better about positive words and worse about negative words, and drank more of the juice marked "favorable" and less of the so-called "unfavorable" juice.

Researcher Alison Jing Xu says the effect bright light has on our emotional system may be the result of the light being perceived as heat, and the perception of heat can trigger our emotions.

"Bright light intensifies the initial emotional reaction we have to different kinds of stimulus including products and people," says Xu.

The majority of everyday decisions are also made under bright light. So turning down the light may help people make more rational decisions or even settle negotiations more easily.

The study was conducted by the University of Toronto Scarborough and is available in the Journal of Consumer Psychology.

 


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Mitsubishi Electric Cooling & Heating’s new H2i R2-Series heat pumps provide year-round comfort, even in extreme climates. With 100% heating capacity down to 0° F outdoor ambient and simultaneous heating and cooling down to -4° F, our hyper-heating systems bring highly responsive multi-zone comfort to your projects, regardless of climate zone.

http://news.mehvac.com/hhlaunch/


Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.


Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.


When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.

Mitsubishi Electric Cooling & Heating’s new H2i R2-Series heat pumps provide year-round comfort, even in extreme climates. With 100% heating capacity down to 0° F outdoor ambient and simultaneous heating and cooling down to -4° F, our hyper-heating systems bring highly responsive multi-zone comfort to your projects, regardless of climate zone.

http://news.mehvac.com/hhlaunch/


 
03/25/2015

Facilities will help cut government GHG emissions by 40%.

03/24/2015

Building sustainability shown to improve tenant happiness.

03/23/2015

New technology to improve the efficiency of wind power systems.

03/20/2015

Reduction of storm activity due to climate change will increase extreme weather.

03/19/2015

Simple ventilation improvements could save over $20,000 per year.

03/18/2015

Efforts to minimize climate change may be more effective than previously thought.

03/17/2015

Researchers develop new approach to create renewable energy.

03/16/2015

Report shows wind becoming cost competitive in more states.

03/13/2015

Study shows “fragrances” may be more than they appear.

03/12/2015

New energy storage configurations could cut costs.

03/11/2015

Program will streamline certification processes, code familiarity.

03/06/2015

Study shows buildings such as hospitals could cut energy use.

03/05/2015

Small and medium-sized buildings will soon have automation options.

03/04/2015

Form will aid lenders in assessing value of sustainable design.

03/03/2015

Expanded choices offer climate-friendly solutions.

03/02/2015

New technology could slash consumption up to 30%.

02/27/2015

Design is low-cost and green while providing more energy storage.

02/26/2015

LEED, IgCC, Standard 189.1 will work in harmony.

02/25/2015

Standard 189.1 seeks to expand renewable energy definition.

02/24/2015

Efficient construction techniques improve housing affordability.

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