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Originally published in Interiors & Sources

02/10/2010

A New High-Tech, Drive-Thru Grocer

In an effort to pull in new customers and communicate to regulars, technology came into play in this building's new design

 
A New High-Tech, Drive-Thru Grocer

Swiss Valley challenged Chute Gerdeman Retail to take on its brand transformation, including a new prototype drive-through. The challenge: How do you tell customers what’s inside the store when it’s a drive-thru?

 

The new identity features sunrise imagery and new color palette. The curved horizon line gives the feeling of a landscape and speaks to the speed of the shopping process.

 

Under the new site plan, traffic is routed in opposite directions on each side of the building so that drivers are always next to the employee serving them, because face-to-face contact is an important part of the shopping experience. More service locations increase throughput and decreases wait time.

 

The new exterior was designed to include fresh queues from European barn architecture, combined with a sleek shape and metal accents to communicate the speed of process. The result is an architectural icon that not only attracts the eye and draws customers, but also quickly communicates Swiss Farms’ truly unique proposition.

 

In an effort to pull in new customers and communicate to regulars, technology came into play. A pylon LED sign increases visibility from the street, and a series of 46-inch screens inside the store communicate to customers during the ordering process and to passersby.

 

The addition of a bypass lane on either side of the building allows for a second car in line to leave once a transaction is complete. Shopping is easier for customers in their cars, thanks to floor-to-ceiling windows and the use of visual merchandising, with strategically placed product displays. Thanks to advanced technology that links the stores to a meteorological website, customers will also find display screens suggesting products appropriate for the current time of day as well as the weather conditions.

 

With a new brand identity, iconic architecture, and an integrated digital communication system, Swiss Farms hit America’s suburbs with the speediest and most efficient drive through yet in Ridley Township, PA. The prototype is Swiss Farms’ 13th location. The design helps keep neighbors happily on the move with a faster, friendlier shopping experience. Swiss Farms has plans to retrofit all of the 12 Delaware County Swiss Farms locations over the next 3 years. In an effort to expand, Swiss Farms is branching out through franchising, with plans to open 100 new units in the next 5 years.

 

The visual merchandising and menu boards are working: Items per transaction are higher than those of a legacy store.

 

 

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Connectrac wireways offer discrete power and technology connectivity in open interior spaces of all kinds; affordably, quickly and with long-term flexibility.



When choosing a metal-clad building for your next construction project, consider Morton Buildings, Inc., and their designBUILD team, we’ll make your dream a reality.

Visit our website today to learn about the design flexibility of a Morton building and the endless possibilities of partnering with our designBUILD team.

Wood construction is both cost and energy efficient. Check out Morton Buildings and our designBUILD team online today to discover all the benefits of post-frame construction.

We Can Help You Reduce Energy by 30%

Our mission is to help our customers manage their buildings' energy costs, improve reliability, and enhance performance while having a positive impact on the environment.
CLICK HERE to find out how.


Mitsubishi Electric’s H2i R2-Series heat pumps provide 100% heating capacity down to 0° F and simultaneous heating and cooling down to -4° F delivering year-round comfort, regardless of climate zone.

 
04/16/2014

The U.S. Army plans to start development of a solar array that will provide about 25% of the annual installation electricity requirement of Fort Huachuca, Arizona.

04/15/2014

The EPA's annual greenhouse gas emissions report is now available.

04/14/2014

Are you what some would call a “climate-change denier”? If so, you'll want to read this.

04/10/2014
Los Angeles has remained the top city for ENERGY STAR certified building since 2008, while Washington, D.C. continues to hold onto second place for the fifth consecutive year, according to a new list released by the EPA.
04/09/2014
Green construction has grown massively over a short period of time.
04/07/2014
Field demonstrations of newly proven energy-efficient technologies are yielding valuable results for the U.S. Navy, helping it meet energy goals.
04/03/2014
Building owners in Chicago now have more options when it comes to getting their building energy data verified.
04/01/2014
According to a new report from Eaton, such outages are up 15% in 2013 over 2012 and over half of those surveyed believe that downtime could have been prevented.
03/31/2014
The newly revised ANSI/ASHRAE Standard 105-2014, Standard Methods of Determining, Expressing, and Comparing Building Energy Performance and Greenhouse Gas Emissions, aims to provide a consistent method of measuring, expressing, and comparing the energy performance of buildings.
03/27/2014
Facility managers face an every expanding array of sustainability choices and challenges, but for the next generation of FMs, green practices could be second nature as sustainability literacy enters the K-12 school system.
03/25/2014
While the economic recession explains the decline in sales in 2008 and 2009, it is much less clear why sales have continued to fall.
03/24/2014
University of Washington (UW) scientists have built the thinnest known LED that can be used as a source of light energy in electronics.
03/21/2014
Mississippi Governor Phil Bryant signed Senate Bill 2378 into law, effectively enacting the state’s first building code.
03/19/2014
In an attempt to improve building energy performance, the DOE’s National Renewable Energy Laboratory has released a web-based tool called the Technology Performance Exchange, or TPEx.
03/18/2014
Could green building practices pose unanticipated life-safety hazards?
03/13/2014
Worried about workplace violence in your facility? Researchers have discovered that “mindfully observing” high-risk employees can avert danger and workplace violence.
03/11/2014
Through the DOE’s Building Energy Codes Program, every dollar the DOE has spent on building energy codes over the past two decades has resulted in $400 in energy cost savings.
03/07/2014
It is possible to harvest energy from Earth's thermal infrared emission into outer space, according to new research from the Harvard School of Engineering and Applied Sciences.
03/05/2014
Is your building prepared to handle an emergency?
03/04/2014
NASCAR revealed five newly installed charging stations for employee use.
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