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The ability to market your green building’s attributes is a core benefit of incorporating sustainable practices, but there’s still a lot of confusion about how to tout your accomplishments in a meaningful way. Marketing green features is important to leverage your investment, but if done poorly, it can confuse your customers. The directives behind your campaign carry far more weight than the marketing tactics you implement.
To effectively market your building’s sustainable features and bring relevance to your customers, follow the three Cs: credibility, context, and consistency.
Read more about marketing your green building …»
Learn more about the latest solar technology combining metal roofing and solar energy to reduce your electricity consumption. Petersen Aluminum commissioned Scott Kriner, an industry expert, to research and prepare a white paper presenting cost comparisons of Solar PV Technologies, the science behind the concept, synergy with Metal Roofing, incentives and much more.
Click here to download the new white paper or visit us at the AIA Expo2010, booth 1419.
KONE EcoSpace EB™
Volume Certification Takes a Different LEED Tact
Finding Your Best Renewable Energy Strategy
LEED on a Budget
Tried and True – The Art of Simple Solutions and Integrated Design
Alternatives in Green Building Frameworks
Clearing Up LEED Misperceptions
Schools Offer Lessons in Building/User Interface
Life-Cycle Cost Assessment as a Tool for Retrofits
Commercial Interiors: Shifting Corporate Awareness to Deliver Positive Impacts for Occupants
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Greener Facilities | Confused about green? Each month you gain more understanding about the explosive growth and direction of the green building movement and what it means for you.
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Armstrong Design Envelope: The topic suddenly turns to room temperature. Here's how to be the most fascinating person in the conversation.
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