General Growth Properties
With a shopping center history of 50 years, this publicly traded real estate investment trust (REIT) is the second-largest owner/operator of malls in the United States. General Growth owns, develops, operates, and/or manages 200 million square feet of retail space with an amazingly simple (but effective) CORE - Customers, Owners, Retailers, Employees - philosophy. In mid-November 2004, it completed the merger of Maryland-headquartered The Rouse Co., which added 37 regional shopping malls, four community centers, and six mixed-use projects totaling 40 million square feet to the already substantial General Growth portfolio. In the future, see what this retail marketer does with the deal’s other properties (9 million square feet of office, industrial, and commercial properties, as well as considerable undeveloped land in some of the most successful master-planned communities in the country).