Facilities managers often operate in the background. If you're doing your job well, the occupants of your building may not notice you at all. But the lack of visibility can backfire when it's time to advocate for project funding or connect with your local community. This course will cover content marketing basics for proactive facilities managers.
Course Tuition: Free
- Review basic content marketing concepts
- Understand the benefits of content marketing strategies for facilities management
- Learn how to develop your own voice for different content platforms
- See examples of content you can develop to promote your facility
Director of Content Services
Mariah is a national leader in conversion-centered content strategies, having directed multiple enterprise content projects for major academic medical centers across the United States.
Mariah’s areas of expertise include content strategy, writing, editing, subject matter expert interviews, and content marketing initiatives. With more than a decade of experience, she is recognized in the content marketing industry. Mariah is a two-time presenter at the international Content Marketing World Conference and has a BA in journalism and a BA in English from Mount Mercy University.
Janelle has more than a decade of experience in journalism, with a special emphasis on covering facilities management. She aims to deliver practical, actionable content for facilities professionals.