Facilities managers often operate in the background. If you're doing your job well, the occupants of your building may not notice you at all. But the lack of visibility can backfire when it's time to advocate for project funding or connect with your local community. This course will cover content marketing basics for proactive facilities managers.
Course Tuition: Free
- Review basic content marketing concepts
- Understand the benefits of content marketing strategies for facilities management
- Learn how to develop your own voice for different content platforms
- See examples of content you can develop to promote your facility
Chief Content Officer
Christoph currently leads content and digital transformation in B2B publishing and higher ed.
He is a career storyteller who has worked as a journalist, change agent and content marketing executive. He has spoken at conferences globally, blogs and has written two books. His teams’ digital initiatives have been recognized globally.
Janelle has more than a decade of experience in journalism, with a special emphasis on covering facilities management. She aims to deliver practical, actionable content for facilities professionals.