Sustainability Programs Win Over Hotel Guests

04/01/2015 |

Green features expected in hospitality facilities

Hotel facility

Eco-friendly programs in hotels are both widespread and effective, according to a new study that shows guests are increasingly willing to participate in programs such as linen reuse and using water-conserving fixtures. The study, Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Participation, and Customer Satisfaction by researchers at Cornell University’s School of Hotel Administration, shows that while a large percentage of guests will support sustainable programs, the rate of participation can be increased significantly with incentives such as hotel loyalty program points.

The study covered 100 resorts in the U.S. and included the findings of a separate survey of 120,000 hotel customers. While participation in green programs is favorable, the authors are quick to note that these features do not generally outweigh traditional concerns such as price, facilities, and other amenities when guests are making booking decisions.

“Because the guest satisfaction link to sustainability is not strong, we concluded that management’s decision regarding which green programs to implement should rest on cost-benefit analysis and other operating considerations,” says Rohit Verma, one of the study’s authors. 

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See how professionals like you are taking advantage of the highest performing precision cooling system for their computer rooms and data centers, and why Data Aire is fast-becoming the number one choice for facility managers and building owners looking to decrease their energy consumption. 

Data Aire understands how digital technology and data gravity is rapidly impacting and transforming businesses. That’s why they developed ultra-efficient cooling technology to support the most modern (and not-so-modern) data centers.  Learn how One Wilshire in Los Angeles, one of the most advanced carrier hotels today, is surpassing California's strict energy efficiency requirements with Data Aire’s purpose-built system, which provide full-economization for 260 days – almost 72% of the year. That’s a measurable savings! Furthermore, the projected PUE on an annual basis for a full load is at or below 1.2.


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