The ability to market your green building’s attributes is a core benefit of incorporating sustainable practices, but there’s still a lot of confusion about how to tout your accomplishments in a meaningful way. Marketing green features is important to leverage your investment, but if done poorly, it can confuse your customers. The directives behind your campaign carry far more weight than the marketing tactics you implement.
To effectively market your building’s sustainable features and bring relevance to your customers, follow the three Cs: credibility, context, and consistency.
Read more about marketing your green building …»
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Learn more about the latest solar technology combining metal roofing and solar energy to reduce your electricity consumption. Petersen Aluminum commissioned Scott Kriner, an industry expert, to research and prepare a white paper presenting cost comparisons of Solar PV Technologies, the science behind the concept, synergy with Metal Roofing, incentives and much more.
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Click here to download the new white paper or visit us at the AIA Expo2010, booth 1419.
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@ the Moment | Updates you weekly on the latest news, products and events happening in the commercial buildings marketplace.
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Greener Facilities | Confused about green? Each month you gain more understanding about the explosive growth and direction of the green building movement and what it means for you.
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