Using the Three Cs to Market Your Green Building

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May 2010 Vol. 8 Issue 5
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Using the Three Cs to Market Your Green Building

The ability to market your green building’s attributes is a core benefit of incorporating sustainable practices, but there’s still a lot of confusion about how to tout your accomplishments in a meaningful way. Marketing green features is important to leverage your investment, but if done poorly, it can confuse your customers. The directives behind your campaign carry far more weight than the marketing tactics you implement.

To effectively market your building’s sustainable features and bring relevance to your customers, follow the three Cs: credibility, context, and consistency.

    Read more about marketing your green building …»

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    Marketing Your Facilities Department Marketing Your Facilities Department
    All facilities groups – no matter what industry – have direct performance and financial impact on expense control/profitability, productivity, staff welfare, and delivery of products and services. Unfortunately, many senior managers don’t understand or appreciate the importance of facilities management until something goes wrong.
    Read more»
    Managing the Effort Top-Down and Bottom-Up Managing the Effort Top-Down and Bottom-Up
    Success in sustainability comes from creating a culture embraced throughout the organization.
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    Proper Training: A Trademark of Sustainable Facilities
    Training becomes a critical – but often overlooked – component to ensure that a facility achieves its sustainable goals.
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    LED track heads by Prescolite LED track heads by Prescolite
    These LEDs have a minimum 50,000-hour life based at 70-percent lumen maintenance.
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    Max/Block by Tubelite Max/Block by Tubelite
    Max/Block sunshades use a high-recycled-content aluminum billet composition featuring environmentally friendly finishes.
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    DeepDrip by Green King DeepDrip by Green King
    This product waters, aerates, and fertilizes directly at the root zone of a tree.
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    Whitepapers Case Studies Catalogs
    Visit our Whitepapers Visit our Case Studies Visit our Catalogs
    Increasing Data Center Efficiency by Using Improved High Density Power Distribution Olympic Oval General Translucent Catalog
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    Severe Weather and Walls/Roofs The case for using spray polyurethane foam (SPF) in hurricane zones

    KONE EcoSpace EB™

    Germ-Busting Antimicrobial Surface Treatment

    Click here to view Whitepapers… Click here to view Case Studies… Click here to view Catalogs…

    Volume Certification Takes a Different LEED Tact
    Finding Your Best Renewable Energy Strategy
    LEED on a Budget
    Tried and True – The Art of Simple Solutions and Integrated Design
    Alternatives in Green Building Frameworks
    Clearing Up LEED Misperceptions
    Schools Offer Lessons in Building/User Interface
    Foreign Exchange
    Life-Cycle Cost Assessment as a Tool for Retrofits
    Commercial Interiors: Shifting Corporate Awareness to Deliver Positive Impacts for Occupants


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