Using the Three Cs to Market Your Green Building

May 2010 ♦ Vol. 8 Issue 5

Using the Three Cs to Market Your Green Building

The ability to market your green building’s attributes is a core benefit of incorporating sustainable practices, but there’s still a lot of confusion about how to tout your accomplishments in a meaningful way. Marketing green features is important to leverage your investment, but if done poorly, it can confuse your customers. The directives behind your campaign carry far more weight than the marketing tactics you implement.

To effectively market your building’s sustainable features and bring relevance to your customers, follow the three Cs: credibility, context, and consistency.

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	Marketing Your Facilities Department All facilities groups – no matter what industry – have direct performance and financial impact on expense control/profitability, productivity, staff welfare, and delivery of products and services. Unfortunately, many senior managers don’t understand or appreciate the importance of facilities management until something goes wrong. Read more»
	Managing the Effort Top-Down and Bottom-Up Success in sustainability comes from creating a culture embraced throughout the organization. Read more »
Proper Training: A Trademark of Sustainable Facilities Training becomes a critical – but often overlooked – component to ensure that a facility achieves its sustainable goals. Read more »


	LED track heads by Prescolite These LEDs have a minimum 50,000-hour life based at 70-percent lumen maintenance. Read more»
	Max/Block by Tubelite Max/Block sunshades use a high-recycled-content aluminum billet composition featuring environmentally friendly finishes. Read more »
	DeepDrip by Green King This product waters, aerates, and fertilizes directly at the root zone of a tree. Read more »


Whitepapers	Case Studies	Catalogs

Increasing Data Center Efficiency by Using Improved High Density Power Distribution	Olympic Oval	General Translucent Catalog

Severe Weather and Walls/Roofs The case for using spray polyurethane foam (SPF) in hurricane zones	KONE EcoSpace EB™	Germ-Busting Antimicrobial Surface Treatment
Click here to view Whitepapers…	Click here to view Case Studies…	Click here to view Catalogs…

Volume Certification Takes a Different LEED Tact
Finding Your Best Renewable Energy Strategy
LEED on a Budget
Tried and True – The Art of Simple Solutions and Integrated Design
Alternatives in Green Building Frameworks
Clearing Up LEED Misperceptions
Schools Offer Lessons in Building/User Interface
Foreign Exchange
Life-Cycle Cost Assessment as a Tool for Retrofits
Commercial Interiors: Shifting Corporate Awareness to Deliver Positive Impacts for Occupants

@ the Moment | Updates you weekly on the latest news, products and events happening in the commercial buildings marketplace.
Security News | Keep up-to-date with the latest statistics and trends on security management in commercial facilities. Issued once per month.
Roofing News | Takes you to the top of the building with tips on which style of roofing product will fit your specific needs . Issued once per month.
Energy News | In-depth energy information for facilities professionals.
Greener Facilities | Confused about green? Each month you gain more understanding about the explosive growth and direction of the green building movement and what it means for you.

Using the Three Cs to Market Your Green Building

Using the Three Cs to Market Your Green Building

REDUCE ELECTRICITY CONSUMPTION: FREE WHITE PAPER