Hugo Lamb

Hugo Lamb is a Group Strategy Director at global place brand ERA-co. He is a passionate placemaker with a background in major project and precinct strategy, experience design, social innovation, and leading hospitality. Working globally, Hugo loves exploring the complex fabric of cities, uncovering stories and insights, and creating new destinations. From unlocking new opportunities through evidence-based visioning, to creating experience masterplans that uplift the identity and human connection of neighbourhoods, and developing brand strategies for some of the most ambitious players in the built environment, Hugo's work is fundamentally about collaboration for a better world.