Dollar amounts and square footage are not the only measure of SPG’s success. The history of the company is a timeline dotted with ideas and strategies to strengthen the Simon Property brand identity, and enhance the experience of both shoppers and merchants. With this in mind, Simon Business Network was formed. “Starting in 1996, we were operating as part of the property management group, and then in August 2000 became a wholly owned subsidiary,” says Scott Mumphrey, president, Simon Business Network (SBN). Under Mumphrey’s leadership, SBN leverages the company’s marketplace strength to benefit retailers.