• The Brilliant (Yet Simple) Marketing of Hand-Sanitizing at BOMA

    Thanks to Kimberly-Clark (and smart marketing) I set a record in sanitizing my hands at the 2018 BOMA International conference.

    June 25, 2018
    2 min read
    1651070084496 Hand3
    Thanks to Kimberly-Clark, I set a record in sanitizing my hands at the 2018 BOMA International conference. I was walking around in the BOMA show in San Antonio to check out some of the latest trends, tools and amenities in the building industry.

    As you might imagine, I was shaking a lot of hands. Being a bit of a germaphobe, I sanitized my hands after virtually every stop. I wasn’t even carrying a bottle of hand sanitizer. I didn't need to. There were sanitation stations everywhere. 

    From sister publication interiors + sources:
    How Acoustics Plays a Role in Workplace Health

    I barely noticed that the sanitation stations were every few feet. Brilliant. Every time I stopped at one of the stations, there it was, Kimberly-Clark's name and their brands I'm already familiar with, staring at me. This simple, yet effective tactic reminded me to stop by the Kimberly-Clark booth to learn more about their products. Intelligent marketing! 

    Find another quick fix for a healthier workplace: 5 Air Purifying Indoor Plants

    But let’s talk about having these sanitizers everywhere. That could be brilliant, too. Wouldn’t that be convenient:

    • In lobbies
    • Outside of conference rooms 
    • Right outside bathrooms/or inside
    • Next to elevators
    • Anywhere people insist on shaking my hand!

    Besides pleasing people like me, there are real health benefits: Making hand sanitizers readily available in the workplace can decrease illness and absenteeism.

    Read also: Break Room Ideas that Won't Break the Bank 

    It certainly was an eye opener for me to see that I would use hand sanitizer often if it was that easy to get to. It was intuitively placed in spots where I felt the need to clean my hands. And what's even nicer is I didn't have to stop what I was doing (or my conversations) to wash away germs. I could simply use the product on my way to the next hand shake.

    Christoph Trappe is director of content at Stamats Business Media - the parent company of Buildings. 

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    About the Author

    Christoph Trappe

    Former Chief Content Officer

    Christoph Trappe, a top 25 content marketer and author, was the former chief content officer at Stamats Communications, the parent company of BUILDINGS.

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