Trane has been chosen as the Lifestory Research 2017 America's Most Trusted® HVAC System Brand for 2017, marking this as the third year in a row it has won the award.
The report takes into account the opinions of 9,082 consumers and their level of trust in varying HVAC system brands. To qualify to participate in the study, entrants must indicate they were knowledgable of specific HVAC system brands. Surpassing all of the other brands, Trane produced the highest net trust quotient score.
"We know from our multi-year study on the topic of trust, that for a company to prosper, they must have the trust of those they serve," says Lifestory Research President, Eric Snider. "Over the last three years, Trane has consistently been rated as a brand people trust. This is a unique distinction and one that gives an advantage to Trane in the marketplace."
Consumer opinions are collected over the course of the prior 12 months throughout the U.S. Trust is measured through the Lifestory Research Net Trust Quotient Score in which brands are divided into three categories: advocates — customers who feel a significant trust toward the brand; neutrals — those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and antagonists — customers who are skeptics with little, if any, trust in a specific brand.
The awards for America's Most Trusted include brands in categories such as: HVAC systems, home builders, active adult resort home builders, faucets, kitchen appliance brands, laundry appliance brands, paint brands, and residential real estate brokerages. Detailed results for each category as well as the methodology of the program is provided on the Lifestory Research website.
For more information on the study, please click here.
