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Cushman & Wakefield to embed AI across CRE transaction lifecycle

Nov. 27, 2023
Firm’s new AI+ digital transformation strategy to advance CRE, enabling AI at scale while furthering operations, client delivery and data stewardship.

Cushman & Wakefield recently announced its intention to embed Artificial Intelligence (AI) across its commercial real estate transaction lifecycle, to enhance client and employee outcomes. As part of the new, exclusive digital transformation strategy, powered by AI and underpinned by proprietary data and partnerships, the global commercial real estate services firm is digitally advancing operations, client delivery and data stewardship to create a new industry standard for CRE while enhancing the firm’s own productivity.

An AI strategy centered on people and partners, AI+ encompasses a series of partnerships by Cushman & Wakefield with strategic technology providers, clients, proprietary data, and the firm’s people to further drive positive impact. Designed to deliver digital transformation at scale, the firm is deploying a combination of partner and proprietary AI products to increase access and speed-to-market for the firm’s enterprise expertise and insights. These advancements will empower brokers, services and research professionals to support client decision-making and other needs. As with the firm’s launch of C&W Atlas Mapping in September, AI+ will provide real-time, AI-powered information and automation.

“While Generative AI is a phenomenal addition to our capabilities, the true power of transformation lies at the convergence of data, people, processes, and technology,” said Salumeh Companieh, chief information & data officer at Cushman & Wakefield. “By seamlessly integrating these elements, we can magnify the impact of secure and well-planned digital transformations for our clients and colleagues. Through AI+, which unites our talented advisors, digital platforms and strategic technology partnerships, reinforced by the intersection of our proprietary and external data, Cushman & Wakefield is poised to enable our clients and firm to harness the full spectrum of emerging technologies and set a new standard for CRE insights.”

The CRE firm began its AI journey in 2018, with a focus on aligning business, data, and operations. Results to date range from an 80% material reduction in operational cycle time, to a reduction of client supply chain costs via our proprietary supply chain network optimization capabilities.

With AI+, the firm will unlock new insights and operational efficiencies through cutting-edge partner technologies, including AI marketing copilot Jasper, and proprietary large language models to bring to life the curated and optimized data sets across the enterprise. As one of the world’s largest real estate services firms, relentlessly dedicated to exceeding client expectations through 52,000 employees across 400 offices in 60 countries, Cushman & Wakefield considers fully harnessing the power of data and AI as essential to the new era client experience.

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