Energy-Efficent

U.S. Department of Energy Launches Consumer Education Campaign

July 19, 2011
U.S. Department of Energy (DOE) and the Ad Council launched a national consumer education campaign today aimed at helping consumers save money on utility bills.

U.S. Department of Energy (DOE) and the Ad Council launched a national consumer education campaign today aimed at helping consumers save money on utility bills. The public service advertisements (PSAs) aim to help consumers save money on their energy bills by promoting things such as sealing leaks in their homes and using energy efficient products.

"Americans spend about $2,000 per household on energy every year - but many of them could save a few hundred of that without changing their lifestyle," says Energy Secretary Steven Chu. "Many American families can take simple steps to reduce their energy bill."

The PSAs will direct homeowners to energysavers.gov, where they can find tools and information to help them make their homes more efficient including:

  • Saving more than $100 a year on heating and cooling bills by using a programmable thermostat to make sure you are only conditioning your home when you need to be;
  • Upgrading 15 of the traditional light bulbs in your home, which could save you about $50 per year
  • Using Energy Star qualified appliances

"These PSAs will demonstrate to homeowners nationwide the variety of energy efficient alternatives that can provide sustainable savings over time," says Peggy Conlon, president and CEO of the Ad Council.

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