Energy Savings or Energy Waste: Which One Motivates You?

March 17, 2010
March 2010 Vol. 7, Issue 3

Energy Savings or Energy Waste: Which One Motivates You?

Do you know that people are more motivated to avoid pain than to achieve a reward?

For example, if I told you that you will receive $1,000 if you read all of my articles, only a few of you would jump at the chance. But if I told you that you must pay me $1,000 if you do not read all of my articles, most of you would take action and be sure to avoid such a penalty. Note that the penalty is the same as the reward, but psychologically, most people will do more to avoid a penalty than to earn a reward. Perhaps this behavior originates in our childhood? (Don’t worry – I’m not going to go “Freud” on you with this article.) In any case, this aspect of human behavior can be effective in presenting the business case for energy management projects, which represent the opportunity to earn a reward and to avoid a penalty.

Read more about how to persuade management to undertake energy projects …

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Ground-Breaking Alternative Energy Options
Alternative energy options are always being improved – the options grow every year. Here, we cover some up-and-coming trends in alternative energy that you’re likely to see crop up in commercial facilities as they become more mainstream.
Read more»
Revolving Doors Generate Energy
A Netherlands train station is using a revolving door to produce some of the building’s electricity. The train station anticipates the coming and going of patrons to provide 4,600 kWh of energy per year.
Read more»
A New Way to Fund Energy-Efficiency Projects
Why aren’t more property owners fixing up their buildings? Even though reducing energy use by 25 to 35 percent is very achievable with a comprehensive retrofit, there’s still hesitation.
Read more»
LED Delivers up to 1500 Lumens at 75 Lumens per Watt
Cree, Inc. announces a new lighting-class LED that offers the performance, color consistency and lumen density to displace conventional light sources, all in the industry's smallest package.
Read more»
Contemporary Lighting Fixtures with Advanced Electronics
New LEDme™ Quick Connect Fixtures feature versatile, contemporary styles that can be used with WAC's single-circuit low voltage SOLORAIL™ and two-circuit low voltage DUORAIL™ system, as well as Canopy mounts.
Read more »
Mobile Application Provides Real-Time, HVAC Status and Building Control
U.S. Energy Group announces USE-Mobile to provide property managers with the ability to control their buildings with their mobile devices, including iPhones, Blackberrys and other smart phones.
Read more »
Featured Sponsor

Tap into Stimulus Funds!

A new white paper from Onset provides guidance on identifying potential sources of ARRA stimulus funding for energy performance monitoring projects. It details new programs from the ARRA, explains the growing importance of Measurement and Verification (M&V) services, and discusses specific ways ESCOs can apply portable data logging technology to document building energy savings. Download the white paper today!

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