Seven Perspectives from the Competitive Edge

April 1, 2008

Seven top commercial real estate professionals share their challenges, strategies and perspectives. They all agree on one thing. The BOMA International Conference and The Office Building Show is the place to fine-tune their competitive edge

In today's market, optimizing building performance and driving value is a strategic imperative. That's why BOMA and Buildings are bringing together the foremost experts in the existing buildings market at the BOMA International Conference and The Office Building Show, June 22-24 in Denver, Colorado. It's the place to hear from the high-performance leaders who are maximizing their ROI by achieving greater energy efficiency, reducing waste, optimizing water usage and creating the ultimate, high-performance teams for the ultimate, high-performance buildings.

Your Peers Speak Out

To illustrate the real value of the upcoming conference and tradeshow, seven top commercial real estate professionals have stepped forward to share their challenges, strategies and perspectives. While all seven face different day-to-day challenges that require different strategies for different building types, they all agree on one thing. The BOMA International Conference and The Office Building Show is the place to fine-tune their competitive edge.

What's Your Strategy?
Commercial real estate's veteran executives are seeing the signs—the market is changing and the companies and individuals who rise to the challenges ahead will apply a comprehensive strategy for sustaining their business. All seven of the pros profiled here cited the importance of continuing education, building relationships and finding the best products, services and technologies for their buildings—and all seven cited the BOMA International Conference and The Office Building Show as the ideal place to accomplish all three.

As a reader of Buildings magazine, you already have a wealth of information, news and industry insight at your fingertips. You know the importance of staying informed. For you, this event connects you face-to-face with the newsmakers you read about. With so many factors pushing and pulling on today's commercial real estate market, the BOMA International Conference and The Office Building Show is an opportunity that is too important to miss.

The Office Building Show - This tradeshow is not about the's about the hard-SOLVE.
It's called The Office Building Show, but it's not just for office buildings and it's not your typical tradeshow. In fact, forget the hard-selling environment you expect from most tradeshows. At The Office Building Show, you'll have ample time and the ideal environment to build cooperative relationships with the product and service providers who can help you solve the challenges of today's market. No weeding through residential and new construction solutions that don't apply to you. These experts can help you solve the most challenging building performance and operations issues you're facing...issues like greening your existing buildings.

Green and energy-efficiency is such an important part of The Office Building Show that an entire section of the exhibit hall has been set aside as the Green Pavilion and ENERGY STAR® Showcase and we've enlisted the help of our partner, the U.S. EPA's ENERGY STAR Program, to ensure that the pavilion meets your unique needs.

Face-to-Face is the Key to Optimization
The Office Building Show is designed specifically for the people who must optimize the ongoing operations and asset value of commercial real estate. Meeting face-to-face with the right product and service providers is an integral step in uncovering the ideas that will keep you competitive through any market cycle. This is your chance to...

  • Meet and exchange business cards with experts on all those products, services and technologies you've been meaning to research.
  • Shake hands and share feedback with the leaders of the companies you already depend on.
  • Discover innovative new service providers who could hold the answer to an ongoing issue.
  • Lay the groundwork for important partnerships and business deals that could change the way you do business.

Who Will Win Commercial Real Estate's Top Honors?
The Office Building of the Year (TOBY) and Earth Awards honor the buildings—and the men and women who own and manage the buildings—that exemplify excellence in building management, operational efficiency, tenant retention, emergency planning and community impact. In addition, the Earth Award honors the buildings that are solving the toughest sustainability issues for existing buildings. This awards program recognizes excellence in hundreds of communities around the country, first at the local level, then regional and culminating in the international awards that are bestowed at the annual TOBY and Earth Awards Banquet on the last night of the BOMA International Conference and The Office Building Show.

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