Buildings Show East, Sponsored by Buildings Magazine, Debuts at NeoCon East

Nov. 5, 2003
NeoCon East announces the debut of The Buildings Show East, sponsored by Buildings magazine and previously seen exclusively at NeoCon World’s Trade Fair. The Buildings Show East is a showcase of building products, services, and resources that will assist attendees in finding solutions for their new construction and renovation projects. Architects, facility managers, building owners, developers, and other professionals from the commercial design community will view the latest in facilities management, construction, and technology.
NeoCon East makes its debut in Baltimore, MD, November 6-7, 2003, at the Baltimore Convention Center. This conference and exposition of inspiring solutions for the design and management of the built interior – and is produced and managed by Merchandise Mart Properties Inc. (MMPI), the same company that produces and manages NeoCon World’s Trade Fair in Chicago.

As a business-oriented trade show for interior design, interior architecture, and facility planning for the design industries, NeoCon East carries with it the history and unparalleled reputation of NeoCon World’s Trade Fair – 35 years in operation – but brings its own style reflective of the design industry to the mid-Atlantic region. Through its exhibition, conference programs, and special networking opportunities, NeoCon East creates a comprehensive design atmosphere featuring Government Interiors, The Buildings Show East and GREENlife™: Products for Sustainable Environments.

"We’re thrilled to host NeoCon East in Baltimore. The Baltimore Convention Center is a convenient and accessible destination for commercial designers and federal government buyers," said Mark Falanga, vice president, commercial furnishings industry, MMPI. "The federal government purchases over $1.5 billion in furnishings through the Arlington, VA-based GSA’s National Furniture Center alone each year. We are aggressively marketing and promoting the show to professionals with buying power, and they won’t want to miss the largest collection of commercial furnishings and services on the East Coast in this convenient location."

NeoCon East is expected to attract between 6,000 and 8,000 interior designers, architects, facility managers, dealers, manufacturers’ representatives, students, federal employees, and corporate executives. Following the successful pattern of each NeoCon show, NeoCon East will present a wide variety of CEU-accredited seminars, special events, and networking opportunities to provide attendees with a complete educational, informational and inspirational experience. "The climate in and around our nation’s capital is vibrant with 429 million square feet of existing office space and another 16 million square feet of new construction," added Falanga. "Commercial furniture manufacturers can maximize their opportunities by showcasing products in an untapped region for NeoCon. It’s a great way to reach new customers in an economy that is on the rebound."
Supported by the GSA–National Furniture Center, the entity that supplies federal government and military agencies with interiors solutions, Government Interiors is dedicated to serving the federal government specifier, designer, and procurement manager. It is the only contract furnishings-focused exposition in the mid-Atlantic to gain the support of the GSA-National Furniture Center. Government Interiors will showcase the innovative products and services available on the GSA schedule. Featuring an exhibition, CEU-accredited seminars and special events, Government Interiors is the most cost-effective way for attendees to explore industry trends and procurement changes, which impact federal acquisitions.


Architects and interior designers will find eco-friendly products in GREENlife™. Sponsored by Interiors & Sources magazine and designed by HOK Washington D.C., GREENlife seeks to fulfill such needs through the exploration of products, processes, and certification. GREENlife will showcase manufacturers who recognize the importance of sustainable design through both the product design and manufacturing processes. HOK, one of the largest design and architectural firms in the United States, supports this endeavor by designing the GREENlife exhibit area, proving by example the possibilities of integrating sustainable design with creative project solutions.

NeoCon East presents a comprehensive exhibition of products and services for every aspect of the commercial interior and building facility professional from more than 250 exhibitors and 80,000 square feet of exhibit space. NeoCon East offers three specific show components; Government Interiors, The Buildings Show® East and GREENlife™. Exhibitors will display an expanded collection of product including:
Case goods
Casual/outdoor furniture
Ceiling systems
Communications/call systems
Computer aided design
Facility management technology
Floor coverings
Healthcare products
Hospitality products
HVAC controls
Landscaping/plant services
Lighting controls
Office furniture
Sound masking technology
The attendee base for NeoCon East is composed of many segments of professionals in the manufacturing, distribution, specification, purchasing, and/or use of contract furnishings and building products and services. Professionals attending NeoCon East include:Government buyers and Specifiers
Interior designers
Facility Managers
Federal Employees
Space planners
Corporate Real Estate Executives
End Users
Manufacturer’s Representatives
Office Managers
Purchasing Managers
Over 30 CEU-accredited seminars will be offered over the two days of the show designed to educate and enrich the experience of attendees. For a complete list of seminar times and locations, visit and click on NeoCon East.

Sponsored by the International Interior Design Association (IIDA), the keynote address – titled "Celebrating Creativity" – will be delivered by John Waters on Thursday, Nov. 6 at noon on the NeoCon East show floor. Hollywood film director John Waters will bring his unusual flair and perspective of design issues and aesthetics to NeoCon East. A native of Baltimore and an icon of pop culture, he has directed such cult films as "Pink Flamingos," "Cry-Baby," "Cecil B. Demented" and "Hairspray," the latter of which is currently receiving rave reviews in its musical run on Broadway. His films have been featured at Cannes Film Festival, The Berlin Film Festival and in retrospectives both domestically and abroad, including the Cinematheque Francaise, The L.A. County Museum and The Museum of Contemporary Art in Chicago. Hailed as the "Pope of Trash", Waters is sure to enthrall attendees with his wickedly ironic sensibility on "celebrating creativity."

Student Day is Friday, November 7, 2003. Students and educators are invited to receive some real-world experience in design, facility management and architecture through seminars, a career exchange and time on the show floor. The Student Day keynote speaker will present an informative session on Friday, Nov. 7 at 10 a.m. For more information, visit, click on NeoCon East, then the Student Day link.

Attendees are invited to enjoy a wide array of socializing and networking events with industry associations, organizations and exhibitors in the expanding Baltimore market. For a complete listing of special events, visit and click on NeoCon East.

Admission to the exhibit hall is free. Most promotional pieces include a "Mart Card" that is simply scanned on site, allowing a show badge to be printed. Business professionals can register online by visiting, clicking NeoCon East and entering their contact information. For travel arrangements, attendees can also visit the NeoCon East Web site and be conveniently connected to Mart Travel Services. For more information and a complete list of exhibiting companies, please visit or call 800.677.6278 (MART).
IIDEX®/NeoCon® Canada
September 18-19, 2003
National Trade Center at Exhibition Place
Toronto, Ont., Canada

NeoCon® West
February 4-5, 2004
Los Angeles Convention Center
Los Angeles, Calif.
NeoCon® World’s Trade Fair
June 14-16, 2004
The Merchandise Mart
Chicago, Ill.

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