Named One of the Best Business- To- Business Web Sites

Aug. 15, 2003
KI Web Site Ranked First-class By Netmarketing 100

GREEN BAY, WIS., August 15, 2003 – KI was recently recognized by NetMarketing 100, as one of the best business-to-business Web sites. Every year BtoB Magazine evaluates 800 Web sites in 14 industry categories to determine which have earned a spot in the NetMarketing 100.  This recognition honors companies for their broadcasting of information content from one business to another through 1) design tools that effectively communicate their brand, 2) intuitive and easy-to-find ways of accessing information, and 3) the approach the website takes in engaging its visitors in a sale.
“KI is thrilled to be honored for this exceptional achievement,” said Dana Van Heuvel, KI’s manager of Internet marketing.  “ KI puts forth a great amount of effort in using their Web site for clients to obtain information that they are seeking.”  “This recognition is a further indication of how our interactive approach is what our customers and prospective clients are looking for when browsing corporate sites.”

KI’s Web site was designed to help the architecture, design and specifying communities work more efficiently.  The easy-to-navigate site brings more architectural tools to the online community than ever before, and maintains KI’s standing as a market leader in furniture solution through Internet technology.

Each year it grows more difficult to choose the best websites as companies are devoting more of their employees and budgets to building and maintaining a strong Web presence.   For companies to be recognized this year, they had to have an overall score of 88 out of 100 points.  The cut off score last year was 87; in 2001, it was 86.
BtoB Magazine focuses on strategies and tactics in business-to-business marketing for corporate marketers.  It reviews the latest marketing campaigns and data, offers real world tips and trends, and critique tactics.  It presents methods for selling products and services, reports on effective communication tools and examines the use of audio/visual material, trade show exhibits, direct mail, catalogs and incentives.

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