Honeywell Nylon Announces New Zeftron® Brand Identity System Launch

June 20, 2003
DALTON, GA, May 27, 2003 - The commercial carpet industry’s finest family of branded nylon fiber systems just got better. Timed with the recent announcement of Honeywell Nylon’s new nylon 6 business unit, the Zeftron® Premium Nylon 6ix Fiber Systems today unveiled its new brand identity system. The new system responds to the evolving needs of the commercial carpet customer and end-user, while organizing and promoting significant product enhancements and attributes. According to Tim Blount, Zeftron marketing manager for the commercial markets, “The new identity system speaks more directly to the features and benefits of each of our branded product offerings." The new identity system reflects the evolving needs of the commercial interiors products marketplace. Based on the four core requirements of the commercial carpet customer, the new identity system readily articulates the core attribute of each product in the line. Adds Blount, “For more than 30 years, the Zeftron line has been synonymous with the highest levels and balance of style, performance, renewability, and accountability. The new identity prioritizes the core benefit of each product in the line and appropriately directs the customer at its given priority. The product line is based on an understanding that each and every customer and specifier has the same needs, but with differing priorities based on application and end-use."Solution Dyed Nylons for Intensive Use Environment - ZEFTRON Solure. Long recognized in the commercial carpet fiber industry as the finest premium solution dyed nylons available, Zeftron launched the first line of solution-dye nylons to the commercial interiors marketplace in 1976. Since that time, Zeftron has continued to achieve unique colors and excellent performance standards. This product has had an unparalleled 30-year performance track record for intensive-use environments, including outstanding stain resistance, soil resistance, and colorfastness. It offers unsurpassed appearance retention in high styled patterned and textured loop carpet. ZEFTRON Solure: Solution dyed leadership! Ultimate colorfastness and performance.Yarn-Dyeable Nylons for Optimum Versatility and Styling - ZEFTRON Select. For a vast range of color and texture combinations, the Selectline delivers a wide array of styling flexibilities and options by combining running line palettes and custom coloring capabilities. A variety of dye level methods provides custom colors with low minimum requirements. Selectis available in a range of deniers, twists, and plies for complex and sophisticated texturing and styling options. Selectdelivers outstanding stain resistance, maintainability, wear characteristics, and appearance retention. It’s fully backed by a lifetime performance warranty. ZEFTRON Select: Maximum versatility! Your color, your choice. Advanced Engineered Nylons for an Advanced Customer - ZEFTRON Savant®. For the single most advanced engineered fiber system available in the carpet fiber industry. Savant® was researched and developed to directly meet the evolving requirements of the commercial interiors marketplace including: superior color acceptance and retention, superior stain fastness and maintainability, superior light and ozone fastness, custom color capabilities with low minimum requirements, and most significantly, all with the fiber industry’s highest amounts of post consumer recycled content delivered through 6ix Again®.Sustainability Made Possible through Service and Structure -6ix Again®. Includes the fiber industry’s only operational infrastructure for the removal, reclamation, and repolymerization of fully renewable Nylon 6. The depolymerization unit at our Arnprior facility has been supplying recycled premium Nylon 6 into its own fiber systems, as well as to other nylon extruders, for decades. Launched in 1994, the 6ix Againprogram offers an alternative to land fill and/or incineration of commercial carpet at the end of its useful life. For product information packages, including performance and technical data, samples, and warranty information, call 1-800-477-8147. Honeywell International is a diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes, and industry; automotive products; turbochargers; specialty chemicals; fibers; and electronic and advanced materials. Based in Morris Township, NJ, Honeywell’s shares are traded on the New York, London, Chicago, and Pacific Stock Exchanges. It is one of the 30 stocks that make up the Dow Jones Industrial Average and is also a component of the Standard & Poor's 500 Index. For additional information, please visit Honeywell’s specialty materials business, also headquartered in Morris Township, NJ, is a world leader in the production of nylon, polyester, polyethylene, fluorocarbons, caprolactam, electronic materials, and specialty chemicals.

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