It's Pure Genius: Ki Unveils Genius Full Height Movable Wall Microsite With New Interactive Features

Dec. 16, 2002
GREEN BAY, WIS. - KI announced today the launch of its Genius? Full Height Movable Wall Microsite, to help the architecture and design, and specifying communities work more efficiently when specifying movable wall products.  The updated, easy-to-navigate Web site brings more architectural tools to the online community, shifting the focus from a product-centered site to an all-around interactive architecture, design, and end user planning and information resource.The launch of this most recent microsite maintains KI's standing as a market leader in customer focused Internet technology.  The new KI Genius Wall microsite shares more product and service information with customers than any competitor's Web site featuring wall products.  "We realize that our customers do not always work standard office hours, and may not need - or want - to speak with someone to get the information they require, such as technical specs, installation instructions and environmental data," said Dana Vanden Heuvel, manager of Internet marketing.  "Therefore, we have included all we know about Genius? Full Height Movable Wall in an easy to navigate format, ready for customer access 24 hours a day, seven days a week. By integrating our customers' requests with the latest in value-added technology, we're able to offer superior collaboration and communication with our customers."The focus of the new KI Genius Wall microsite is to provide end users, architects and designers, and facility planners with the necessary educational materials, technical specs, and collaborative avenues to get started on their movable wall projects.It's all in the details      The new site integrates new features, including:·     A full array of graphical assets depicting Genius Full Height Movable Wall in settings outside of what is depicted in the brochures.·     A full library of architectural diagrams on nearly every detail of the Genius Full Height Movable Wall product line.·     A detailed comparison of Genius Full Height Movable Wall versus drywall.·     For the fiscally conscious, there is a ROI calculator and information on the tax benefits associated with Genius Full Height Movable Wall under the Job Creation and Work Assistance Act of 2002.KI encourages customer interaction and collaboration at the Genius Wall microsite with a Request for Demo form where interested parties can request a Genius Wall demonstration either via the Internet or at their place of business, or order Genius Wall literature right from the website.Genius Full Height Movable Wall can be used to build conference rooms, private or semi-private offices, or teaming areas. Its simple, environmentally responsible and quality-driven manufacturing process reduces lead-times, and provides a highly reusable product. The Genius Full Height Movable Wall is 100% recyclable."Working For You," KI provides innovative furniture solutions for the educational, business, commercial, institutional and healthcare markets. Headquartered in Green Bay, Wisconsin, the KI Companies currently operate North American manufacturing facilities in Green Bay, Manitowoc, Bonduel and Fort Atkinson, Wisconsin; Winona, Pontotoc and Tupelo, Miss.; Henderson, Ky.; Los Angeles; High Point, N.C.; and Pembroke, Ontario and Vaudreuil, Quebec, Canada. Additional international operations include sales offices in the United Kingdom, Germany, Malaysia and Benelux.KI has more than 4,000 employees and gross sales revenues of more than $600 million.For more information, contact KI at 1-800-424-2432 or visit KI's Genius Wall web site at

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