What Five Vendors Told Me about Corporate Wellness as an Amenity (BOMA 2025)

If there was one trend that stood out loud and clear during my conversations with vendors on the BOMA 2025 Conference & Expo show floor, it was that corporate wellness has officially become a key competitive strategy in the world of corporate real estate.

Over the course of the show, I spoke with several companies whose products and services are helping building owners and property managers redefine the tenant experience by focusing on wellness. Whether that’s fitness and nutrition or amenity-rich environments and convenient services, these vendors were excited to support this growing industry tend with their products and services. Here’s what each told me:

HealthFitness: From Amenity to Expectation

Anthony Ciotti, head of sales at HealthFitness, didn’t mince words when describing the importance of wellness amenities in today’s Class A buildings.

“It’s the flight to quality,” he explained. “Corporate fitness is becoming a table-stakes amenity. Tenants expect something more than a hotel-style gym. They want staffed facilities, towel service, locker rooms—the whole experience.”

He pointed out that in a post-pandemic world where companies have offloaded some 200 million square feet of space, tenants are looking for landlords to offer the kind of wellness amenities they once had in their own headquarters.

“Property managers are catching up,” he added. “And we’re positioning ourselves as a premium partner—not the lowest-cost provider—because the ROI is there. Tenants know us and often request us by name.”

Corporate Chefs: Healthy Food as a Retention Strategy

In speaking with Anthony Bonano, director of business development at Corporate Chefs, it was clear to me that food and beverage services aren’t just perks—they’re integral to the wellness movement.

“Facility managers realize that food is an amenity. And wellness—especially through nutrition—is more important than ever,” Bonano said. “We focus on farm-to-table delivery, with a commissary in Woburn that brings fresh ingredients directly into buildings.”

Corporate Chefs doesn’t just serve meals, they educate the industry with campaigns that focus on items like antioxidant-rich blueberries or simple produce giveaways. “If you give someone an orange, maybe they’ll eat it,” he joked, but the point is serious: building wellness starts with what we put on our plates.

Matrix Fitness: Designing for Wellness, Not Just Workouts

When I stopped by the Matrix Fitness booth, I met Ann Reno, channel manager for multifamily and student housing, who walked me through their philosophy of whole-body wellness.

“Wellness is a buzzword, but it’s real,” Reno told me. “If we’re healthier, we’re better people—better parents, better partners. Design plays a big role in that.”

Matrix showcased smaller-scale, functional equipment with big impact such as a stretch platform and an upper-body ergometer, both of which were on display in their booth and that support longevity and everyday movement. “We could’ve brought any of our hundreds of pieces of equipment, but we chose these because stretching and mobility are essential to long-term wellness,” she said. “We’re building for lifestyle, not just athleticism.”

Minnow: Food Access Reimagined for the Office

Wellness isn’t just fitness and diet—it’s also about convenience and access. Andy Troxel, CEO of Minnow, told me about how his company is helping properties rethink how food delivery is handled.

“Buildings want to offer more food options,” he explained. “With MinnowPods, tenants can order from anywhere—DoorDash, Uber Eats, Grubhub—and receive their food in a secure, clean, insulated pod.”

Rather than defaulting to the same fast food restaurant around the corner from your building or relying on sad vending machine snacks, Minnow empowers tenants with variety and quality, whether that’s a fresh salad or Thai takeout. “It’s a little moment of delight when you open that pod,” he said. “A bright spot in your day.”

Kinema Fitness: The Full Human Experience

Leah Atkinson, senior vice president of fitness at Kinema Fitness, may have summed up this trend toward corporate wellness in CRE best: “People are going back to the office—it’s not really a choice anymore. And they want to know their employer is invested in the whole human.”

From infrared saunas and meditation pods to curated events like “Prosecco and Pilates,” Kinema is helping properties go far beyond basic treadmills. “It’s not just about the fitness center—it’s about having staff that know your name, driving engagement, and building community,” she told me.

With experience in both single-tenant and multi-tenant spaces, Kinema brings metrics-backed insights to help managers design spaces and programs that actually drive participation, and help attract and retain top talent in the process.