Going Green in a Down Economy

July 6, 2009

Given today’s economy, it seems only natural that companies would want to focus more on the bottom line and less on perceived “extras,” such as green building. With businesses doing all they can to survive, going green can seem unaffordable.

But, planning and implementing green building initiatives – especially those that save energy and water – can pay off, even in this economy. And, just as people are advised to think about investing over the long term in the stock market rather than panicking at every uptick and downtick, investing in green building is part of a long-term strategy. Yes, investments in green building pay off today; more importantly, they pay off more tomorrow.

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