|May 2010 ♦ Vol. 8 Issue 5|
Using the Three Cs to Market Your Green Building
The ability to market your green building’s attributes is a core benefit of incorporating sustainable practices, but there’s still a lot of confusion about how to tout your accomplishments in a meaningful way. Marketing green features is important to leverage your investment, but if done poorly, it can confuse your customers. The directives behind your campaign carry far more weight than the marketing tactics you implement.
Learn more about the latest solar technology combining metal roofing and solar energy to reduce your electricity consumption. Petersen Aluminum commissioned Scott Kriner, an industry expert, to research and prepare a white paper presenting cost comparisons of Solar PV Technologies, the science behind the concept, synergy with Metal Roofing, incentives and much more.
Click here to download the new white paper or visit us at the AIA Expo2010, booth 1419.
All facilities groups – no matter what industry – have direct performance and financial impact on expense control/profitability, productivity, staff welfare, and delivery of products and services. Unfortunately, many senior managers don’t understand or appreciate the importance of facilities management until something goes wrong.
Success in sustainability comes from creating a culture embraced throughout the organization.
Read more »
Training becomes a critical – but often overlooked – component to ensure that a facility achieves its sustainable goals.
Read more »
Volume Certification Takes a Different LEED Tact
Finding Your Best Renewable Energy Strategy
LEED on a Budget
Tried and True – The Art of Simple Solutions and Integrated Design
Alternatives in Green Building Frameworks
Clearing Up LEED Misperceptions
Schools Offer Lessons in Building/User Interface
Life-Cycle Cost Assessment as a Tool for Retrofits
Commercial Interiors: Shifting Corporate Awareness to Deliver Positive Impacts for Occupants
@ the Moment | Updates you weekly on the latest news, products and events happening in the commercial buildings marketplace.
Security News | Keep up-to-date with the latest statistics and trends on security management in commercial facilities. Issued once per month.
Roofing News | Takes you to the top of the building with tips on which style of roofing product will fit your specific needs . Issued once per month.
Energy News | In-depth energy information for facilities professionals.
Greener Facilities | Confused about green? Each month you gain more understanding about the explosive growth and direction of the green building movement and what it means for you.