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Using the Three Cs to Market Your Green Building

May 26, 2010
May 2010 Vol. 8 Issue 5

Using the Three Cs to Market Your Green Building

The ability to market your green building’s attributes is a core benefit of incorporating sustainable practices, but there’s still a lot of confusion about how to tout your accomplishments in a meaningful way. Marketing green features is important to leverage your investment, but if done poorly, it can confuse your customers. The directives behind your campaign carry far more weight than the marketing tactics you implement.

To effectively market your building’s sustainable features and bring relevance to your customers, follow the three Cs: credibility, context, and consistency.

    Read more about marketing your green building …»

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    Marketing Your Facilities Department
    All facilities groups – no matter what industry – have direct performance and financial impact on expense control/profitability, productivity, staff welfare, and delivery of products and services. Unfortunately, many senior managers don’t understand or appreciate the importance of facilities management until something goes wrong.
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    Managing the Effort Top-Down and Bottom-Up
    Success in sustainability comes from creating a culture embraced throughout the organization.
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    Proper Training: A Trademark of Sustainable Facilities
    Training becomes a critical – but often overlooked – component to ensure that a facility achieves its sustainable goals.
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    LED track heads by Prescolite
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    Max/Block by Tubelite
    Max/Block sunshades use a high-recycled-content aluminum billet composition featuring environmentally friendly finishes.
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    DeepDrip by Green King
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    Increasing Data Center Efficiency by Using Improved High Density Power Distribution Olympic Oval General Translucent Catalog
    Severe Weather and Walls/Roofs The case for using spray polyurethane foam (SPF) in hurricane zones

    KONE EcoSpace EB™

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    Click here to view Whitepapers… Click here to view Case Studies… Click here to view Catalogs…

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